Javaid Ali

Amazon PPC & Brand Manager

May 2023 - Sep 2025 • 2 yrs 4 mos

▸Planned and executed Amazon advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, driving traffic and boosting sales. ▸Managed end-to-end PPC strategy, ensuring data-driven decisions to maximize profitability and sustainable growth. ▸Optimized keyword targeting, bid strategies, and audience segmentation to reduce ACoS and increase ROAS. ▸Collaborated with creative teams to develop and test ad creatives and A+ Content, improving click-through rates and customer engagement. ▸Monitored and analyzed performance metrics such as CPC, CTR, TACoS, and conversion rates to continuously refine campaign efficiency. ▸Conducted competitor research and market trend analysis, staying updated with Amazon algorithm changes and industry best practices. ▸Managed advertising budgets effectively, scaling profitable campaigns while maintaining cost control. ▸Delivered detailed reports and strategic recommendations, providing actionable insights to optimize marketing efforts and support long-term growth.

Amazon PPC Campaign Manager

Jul 2024 - Feb 2025 • 7 mos

▸Spearheaded Amazon PPC campaign management, driving qualified traffic, boosting sales, and improving profitability through data-led strategies. ▸Designed and executed tailored advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, elevating brand visibility and market share. ▸Enhanced campaign efficiency by refining keyword research, bid strategies, and audience segmentation, resulting in lower ACoS and improved ROAS. ▸Partnered with creative teams to develop and test engaging ad creatives and A+ Content, strengthening click-through rates and customer engagement. ▸Continuously tracked and evaluated performance indicators such as CPC, CTR, TACoS, and conversion rates to optimize results and uncover growth opportunities. ▸Conducted regular competitor benchmarking and market trend analysis to keep campaigns aligned with evolving marketplace dynamics and Amazon algorithm updates. ▸Managed advertising budgets strategically, ensuring efficient allocation of spend while scaling profitable campaigns. ▸Delivered comprehensive performance reports and actionable insights, guiding strategic decision-making and maximizing revenue potential. ▸Specialized in Amazon PPC management, e-commerce growth, and performance marketing, consistently helping brands scale profitably through innovation and optimization.