JOHN GHL

CRM Automation & Digital Growth Specialist

kleenzgroup • Freelance

Sep 2025 - Mar 2026 • 6 mos

At Kleenzgroup, I worked as a CRM Automation & Digital Growth Specialist while also serving as a Virtual Assistant, supporting both technical marketing operations and day-to-day business activities. My role combined strategic automation, system implementation, and administrative support to improve overall efficiency and business performance. I led the development and optimization of automated marketing systems designed to increase lead generation, customer engagement, and revenue growth. I built customized CRM pipelines to improve lead tracking, follow up consistency, chatbot, ai conversation and conversion rates. I also designed high-converting sales funnels and implemented automated email and SMS sequences to nurture prospects and maintain strong customer relationships. Beyond automation, I integrated canlendly, facebook & instagram, retel.ai, n8n, landing pages, appointment booking systems, and payment workflows into a seamless digital ecosystem. I created performance dashboards to monitor campaign analytics, user behavior, and ROI, allowing for data driven optimization and smarter decision making. Additionally, I implemented AI powered lead response systems to reduce response time and ensure no opportunities were missed. As a Virtual Assistant, I provided administrative and operational support, managed CRM data, handled client communications, organized digital assets, scheduled appointments, and assisted with project coordination. My ability to combine technical marketing expertise with reliable virtual assistance helped streamline operations, improve productivity, and support sustainable business growth. Through structured automation, proactive support, and strategic execution, I contributed to building scalable systems that enhanced efficiency, strengthened client relationships, and positioned the company for long term success.