
JANNAT BITHI
DIGITAL MARKETER
Habilidades

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Experiência profissional
Sr. Digital Marketer
Creative IT Institute • Período integral
Dec 2022 - Present • 3 yrs 6 mos
Managed full digital marketing activities for the institute, mainly focusing on student enrollment and brand growth. Planned and ran Facebook (Meta) and Google ad campaigns targeting the Bangladeshi audience, regularly optimizing ads to reduce cost per lead and increase conversions. Worked closely with the content and design team to create engaging posts, video campaigns, and promotional materials for courses. Handled SEO for the website and course pages to improve visibility on Google and bring in organic traffic. Monitored daily campaign performance using tools like Google Analytics and Ads Manager, and adjusted strategies based on real data. Played a key role during campaign periods (like course launches or special offers) to boost admissions. Coordinated with the sales and counseling team to ensure quality lead generation and better conversion into paid students. Also stayed updated with current digital marketing trends in Bangladesh, especially changes in Facebook algorithms and local audience behavior.