
JANE CHIANG
Habilidades

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Experiência profissional
Senior User Growth & E-commerce Operations Expert
Alibaba Group Holding
Mar 2017 - Dec 2025 • 8 yrs 9 mos
Led user growth, CRM and digital marketing initiatives for one of China's largest e-commerce ecosystems. Managed cross-functional teams across marketing, product, business and analytics functions. Key achievements: • Contributed to a platform with 10M+ monthly active users and RMB 10B+ annual GMV • Increased new user conversion by 70% • Improved MAU by 66% • Led strategic growth campaigns and commercial partnerships • Supported international market expansion initiatives across Asia Specialized in growth strategy, user lifecycle management, marketplace operations and business development.
Marketing Manager & Digital Business Development Lead
Alibaba.com
Mar 2011 - Mar 2017 • 6 yrs
Built and scaled new digital business initiatives from concept to commercialization. Led customer acquisition, partnership development, platform growth and marketing innovation projects. Achievements include: • Developed new business units from scratch • Created strategic partnerships across entertainment, tourism and digital media sectors • Led digital transformation initiatives using emerging technologies including AR and VR • Received Alibaba Board Special Award for business innovation and commercial impact