Jahanzeb Shahid

Digital Marketer

Elecctrify Sim • Período integral

Jun 2021 - Feb 2024 • 2 yrs 8 mos

Managed full digital marketing for Elecctrify Sim, a business simulation and gamified learning platform targeting education and corporate training markets across the US, India, and the Middle East. 1) Led SEO strategy, including keyword research, on-page and technical SEO, backlink audits, and competitor analysis, improving keyword rankings and organic visibility. Managed website optimization, landing pages, UX improvements, and conversion-focused updates. 2) Executed webinar-driven lead generation strategy using Eventbrite and landing pages, including paid campaigns, registration funnels, email sequences, and follow-ups to improve conversions. 3) Handled content marketing, including blog strategy and SEO articles on gamification and business simulation, strengthening organic reach. Managed email marketing automation, newsletters, and demo request workflows. 4) Monitored performance using GA4 and Google Search Console to track traffic, rankings, and campaign effectiveness. Supported paid ads across Google, Facebook, and LinkedIn, optimizing targeting for educators and institutions. 5) Contributed to partnership outreach, influencer lists, and marketing automation workflows to scale lead generation systems. Impact: Improved SEO rankings, increased organic traffic stability, and built a structured webinar and content-driven lead generation engine.

Digital Marketer

Texas Young Professionals • Período integral

Jun 2021 - Jul 2023 • 2 yrs 1 mo

Managed end-to-end digital marketing for Texas Young Professionals (TYP), a multi-chapter professional networking organization, focused on growth, brand visibility, member engagement, and event registrations. Key responsibilities & achievements: 1) Managed and optimized the website, including updates, backups, redesign support, landing pages, forms, automations, sponsorship pages, leadership pages, and event pages. 2) Led SEO strategy, including keyword research, on-page optimization, technical SEO, and GA4/GSC fixes to improve organic traffic and search visibility. 3) Developed and executed content marketing strategies, including blog planning, content editing, publishing, and SEO-driven content creation. 4) Managed email marketing through Constant Contact, including newsletters, event campaigns, audience segmentation, registration workflows, and contact list management. 5) Oversaw social media marketing, including content calendars, event promotions, spotlight campaigns, and brand consistency across channels. 6) Supported event marketing for multiple Texas chapters (Dallas, Houston, Austin, Fort Worth) through email campaigns, promotional content, and registration funnels. 7) Supported marketing strategy for the Myngly app, a professional networking app, including branding recommendations, positioning, audience targeting, and website/app promotion. 8) Improved internal workflows through automation and marketing process optimization. Impact: Strengthened TYP’s digital presence, improved website and SEO performance, streamlined marketing operations, increased engagement, and supported membership and event growth.