i
itskyleluces

Kyle Luces

@itskyleluces

Launch plans, ad campaigns, market research and pitch decks

Filipinas
Inglês, Tagalo
Algumas informações são exibidas no idioma inglês.
Sobre mim
I help consumer brands launch and sell in the Philippines. I work full-time in go-to-market strategy and sales campaigns, and I graduated magna cum laude in Marketing Management. I build launch plans, Facebook ad campaigns, market research and pitch decks. Every slide has one idea, one clear picture and a source for every number. In a real campaign, a ₱5,000 ad budget brought in 100 parent conversations for a private school. Message me your product and your deadline, and I will suggest the right package.... Saiba mais

Habilidades

i
itskyleluces
Kyle Luces
offline • 

Conheça meus serviços

Consultoria de marketing
I will create a go to market launch plan for your consumer brand
Mídia Social Paga
I will plan your facebook ads and write the posts

Portfólio

Experiência profissional

Self-Employed_/ Freelancer

Freelance Campaign Strategist

Self-Employed / Freelancer

Apr 2026 - Present • 6 mos

• Planned and ran a one-month Facebook enrollment campaign for a private school in Metro Manila; a ₱5,000 ad budget brought in 100 parent conversations at ₱34 each. • Wrote and designed a proposal deck for a beauty business.

Coca-Cola

Internal Communications and Employer Branding Intern

Coca-Cola • Meio período

Mar 2025 - Oct 2025 • 7 mos

Company: Coca-Cola Europacific Aboitiz Philippines Produced rollout assets across 70+ manufacturing and distribution sites for one of the world's largest FMCG bottlers, serving thousands of employees nationwide. Key deliverables: Co-produced adjudication-aligned materials that secured 2 Regional Award wins (General Santos DC and Cebu Plant) by aligning site leadership narratives with corporate standards. Standardized onboarding across 101 kiosks and 19 sites (payroll) and 70+ sites (safety orientation) by producing training video series ensuring consistent compliance for employees, visitors, and investors. Led end-to-end content operations for the 60-page internal magazine, managing 20+ stakeholders across HR, Operations, and Plant Leadership to achieve a 4.67 out of 5 employee satisfaction rating. Executed field selling and customer activations for a product launch, selling 48 cases through direct field engagement during a Market Impact Team event.

Sales and Marketing Intern

Unlisted • Meio período

Jun 2024 - Nov 2024 • 5 mos

Company: Persquare Woodworks Managed the end-to-end digital sales cycle for a high-growth furniture SME, owning lead generation, ad optimization, and conversion funnel design. Revenue Impact: Drove $6,400 (PHP 355,600) in monthly sales by designing targeted ad campaigns and restructuring the digital conversion funnel, achieving +26.3% inquiry growth. Digital Growth: Scaled brand visibility with measurable results: Facebook followers +138%, reach +82%, interactions +137% through a data-driven content strategy combining creative A/B testing, content scheduling cadence, and community management. This role sharpened my ability to connect strategy to measurable business outcomes, which directly informs how I structure campaign review and pitch decks today.