Islam Ahmed

Marketing Strategy Consultant | Digital Marketing Expert

Fiverr • Freelance

Apr 2021 - Present • 5 yrs 2 mos

Marketing strategy and consulting across multi-industry projects for clients in Egypt, GCC markets, Iraq, and the U.S. Delivered both project-based engagements and long-term retainers. What I delivered: • Marketing strategy, market research, and positioning for product-based and service-based businesses • Go-to-market planning, full-funnel strategy, and growth roadmaps aligned with business goals and budget • Media plans and paid acquisition direction across major platforms (Meta, Google, LinkedIn, TikTok, Snapchat, X, Microsoft Ads) • SEO and website recommendations, including keyword planning and on-page structure/content improvements • KPI-driven reporting and performance reviews, translating results into clear next-step decisions Scale notes: • Averaged 10–15 projects per year across consulting engagements • Monthly budgets reached $30,000+ during peak periods (goal and season dependent)

Marketing Lead

Marketing • Período integral

Sep 2024 - Jan 2026 • 1 yr 4 mos

Built the marketing service line from the ground up, scaling it to 14 active monthly retainer clients across KSA and Egypt. Owned end-to-end delivery from discovery and proposals to strategy development, content direction, paid media planning, and KPI-driven monthly performance reviews. Key responsibilities and scope: • Led cross-functional delivery across strategy, content, design, media buying, and sales alignment • Developed go-to-market plans, positioning, messaging, and full-funnel strategies based on research and customer insights • Produced 10–20 tailored marketing proposals per month to support pipeline conversion and retainer growth • Planned and governed monthly paid media activity with budgets typically ranging from $1,000–$5,000 per month (goal and season dependent) • Built media plans and campaign direction across major platforms (Meta, Google, LinkedIn, TikTok, Snapchat, X, Microsoft Ads) • Delivered performance reporting that translated results into clear next-step decisions and optimization priorities • Provided SEO and website recommendations, including keyword planning and on-page structure/content improvements

Senior Marketing Specialist

Agency Media • Período integral

Nov 2019 - Feb 2024 • 4 yrs 3 mos

Led strategy and execution across multiple client accounts, translating business goals into full-funnel marketing plans. Owned end-to-end delivery across research, positioning, content direction, campaign planning, and KPI-driven reporting. Key scope: • Developed marketing strategies, roadmaps, and campaign plans aligned with business stage and objectives • Led social strategy, content calendars, and creative briefs while coordinating with design and paid media execution • Produced performance reporting and insights, turning results into clear next-step actions and optimization priorities • Managed day-to-day account delivery, including client communication, approvals, and cross-team coordination