
Isaiah Felix
Facebook Ads Instagram Ads Retargeting Pixel ROAS Expert
Habilidades

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Experiência profissional
Fiverr
Freelance • 7 mos
Facebook Ads for Auto Dealer
Aug 2026 - Present • 2 mos
Managed Facebook Ads campaigns for an automotive dealership seeking more vehicle inquiries and test drive requests. The work focused on local targeting, campaign optimization, lead generation, retargeting, and sales support. • Set up Facebook Ads campaigns for vehicle promotions • Created Instagram Ads targeting local automotive buyers • Built audiences around location, vehicle interests, and buyer intent • Developed retargeting audiences from previous engagement • Monitored leads, CTR, cost per lead, and campaign results • Tested ad messaging and creative variations • Optimized campaigns toward higher quality inquiries The result was a more organized paid advertising process supporting vehicle promotions, prospect acquisition, and sales follow up.
Facebook Ads for Gym
May 2026 - Present • 5 mos
Managed Facebook Ads and Instagram Ads for a fitness business looking to increase trial memberships and local customer inquiries. The project focused on paid social campaigns, audience targeting, retargeting, Pixel tracking, and ROAS improvement. • Set up Facebook Ads campaigns for local customer acquisition • Created Instagram Ads for fitness offers and trial memberships • Built audiences around location, interests, and fitness goals • Installed and checked Facebook Pixel event tracking • Created retargeting audiences from website and social activity • Monitored ROAS, cost per result, CTR, and campaign performance • Tested different ad creatives and audience segments The result was a more structured advertising system focused on reaching qualified local prospects and improving campaign efficiency.
ROAS Campaign for Ecommerce
Upwork • Freelance
May 2026 - Present • 5 mos
Optimized Facebook Ads and Instagram Ads for an ecommerce business that wanted to improve advertising efficiency and increase return from its paid traffic. The project centered on ROAS tracking, campaign optimization, audience testing, and conversion performance. • Reviewed existing Facebook Ads campaign performance • Analyzed ROAS, CTR, conversions, and cost per purchase • Tested new audiences and retargeting segments • Optimized Facebook and Instagram campaign structures • Reviewed Pixel conversion events and customer actions • Tested ad creatives and campaign messaging • Shifted budget toward better performing campaigns The result was a more data-driven advertising structure with clearer performance tracking and stronger focus on return from paid campaigns.