Irene

Digital Marketing Manager

B2B Industrial Company • Período integral

Jan 2020 - Present • 6 yrs 4 mos

As a Digital Marketing Manager, I am currently responsible for overseeing content creation for a highly specialized industrial product. My role includes developing catalogs, brochures, flyers, and a variety of marketing and sales materials that effectively communicate product features and benefits to our target audience. In addition to content creation, I plan and execute marketing campaigns aimed at driving traffic to our websites. This includes email marketing, promotional campaigns, and targeted digital advertising, all designed to generate leads and increase sales. I also analyze campaign performance using sales and analytics reports to continuously optimize strategies and ensure maximum ROI. My role combines creative content development with data-driven marketing strategies, ensuring that all initiatives align with both brand messaging and business objectives.

Ecommerce Manager for Marketplaces

Toys company • Período integral

Sep 2015 - Dec 2019 • 4 yrs 3 mos

I established and managed the eCommerce Department for one of the leading toy companies in Spain, focusing primarily on Amazon Europe. I developed the complete product portfolio, oversaw product photography, and executed tailored marketing campaigns and promotions to drive sales and brand growth.