Iqra Zaheer

Assistant Manager E-commerce (Jul 2025 – Present)

AMMARA KHAN • Período integral

Jun 2025 - Present • 11 mos

Managed end-to-end website operations, including 500+ product listings, theme updates, and content uploads, ensuring an optimized and consistent user experience. Coordinated with SEO and PR teams on blog publishing, influencer collaborations, and brand positioning, strengthening visibility and driving a 20% increase in organic reach. Planned and executed digital campaigns (SEO, SEM, email, social) that boosted online traffic by 21% and improved ROAS across paid ads. Analyzed sales and conversion data to identify trends, implementing strategies that increased overall e-commerce revenue by 15%. Partnered with supply chain teams to align stock with demand, cutting stockouts by 22% and improving fulfillment accuracy. Integrated Shopify apps (Stoq for restock alerts and pre-orders) to track in-demand items and plan timely restocks, reducing lost sales. Built automated workflows in Shopify Flow for tag-based reporting, saving 10+ hours per month in manual processes. Conducted UX audits and theme customizations that enhanced navigation and lifted checkout conversions by 18%. Supported 3–4 campaign launches per month, aligning creative assets with brand guidelines to increase engagement and CTR by 20%. Leveraged Google Analytics, Ads Manager, and Shopify insights to track KPIs and drive data-driven improvements in acquisition and retention.

E-commerce Executive (Sep 2023 – June 2025)

Cresset Technologies • Período integral

Sep 2023 - Jun 2025 • 1 yr 9 mos

Managed 4+ high-value B2B e-commerce clients, driving 25% growth in overall revenue. Reduced customer complaints by 35% by creating and implementing SOPs across stitching, sizing, and QC. Planned and executed tailored customer success strategies to drive retention and satisfaction. Led 4–5 campaign launches/month, increasing engagement by optimizing UX and simplifying navigation. Achieved 2x bridal lead conversions by refining client follow-up and coordinating full sales cycle. Provided timely, tailored support across WhatsApp, calls, emails, and social platforms. Leveraged Power BI to analyze buyer behavior and guide upselling strategies, improving stock efficiency. Maintained customer lifecycle management while overseeing fulfillment, inventory, and cross-functional collaboration.

Customer Success Lead (Feb 2023 – Sep 2023)

RetroWalk • Período integral

Feb 2023 - Sep 2023 • 7 mos

Ensured 90%+ order accuracy across e-commerce operations including inventory, fulfillment, and logistics. Supervised and trained a team of 4+, ensuring smooth and high-quality customer service operations. Collaborated with internal teams to align CX goals with business KPIs, enhancing retention and overall NPS. Achieved a 25% decline in churn rate by identifying friction points in the customer journey and delivering data-informed, end-to-end solutions. Coordinated with the warehouse team to track incoming stock, reconcile inventory reports, and support production planning for pending orders.