Melissa R

Project Description: Pro Finance – Financial Services Social Media Management

Independent Bank Group • Freelance

Aug 2025 - Apr 2026 • 8 mos

I worked with Nikkie at Pro Finance, an Independent Financial Adviser, managing her Instagram and LinkedIn presence with the goal of increasing visibility, building credibility and ultimately generating more client enquiries and bookings. Working within financial services meant the content needed to be handled differently from a typical social media account. Marketing communications had to be carefully created with financial-services compliance and approval requirements in mind, while still being engaging, approachable and easy for the audience to understand. I developed and managed a content strategy that positioned Nikkie as a knowledgeable and trusted financial professional, while making financial topics feel more accessible to potential clients. The strategy focused on: Managing Instagram and LinkedIn Creating professional, on-brand content Producing educational and trust-building posts Turning complex financial topics into understandable social content Working within the required financial marketing approval process Building Nikkie's personal brand alongside the Pro Finance business Increasing visibility with her target audience Creating clear calls to action that encouraged potential clients to make contact Monitoring performance and adapting the content strategy As the pages developed, we weren't simply looking for more followers or likes. The objective was to turn increased visibility into real business opportunities. The result was stronger social media growth, increased awareness and, most importantly, a full diary of client bookings. This project is a great example of why I don't measure successful social media management purely by follower numbers. For a business, the real result is when your content helps turn visibility into trust, trust into enquiries, and enquiries into paying clients.

Marketing- Travel company

Travel • Freelance

Sep 2025 - Jan 2026 • 4 mos

Project Description: Paula Travels – Social Media Management I worked with Paula Travels on a three-month freelance social media management project, managing the business across Facebook, Instagram and LinkedIn. The goal was to create a stronger and more consistent online presence, increase engagement and help grow awareness of the business through strategic social media content. I managed the full content process, including developing the content strategy, creating graphics and written content, writing captions, scheduling and publishing three posts per week, and adapting the content for each individual platform. Rather than simply posting the same content everywhere, I focused on creating content that showcased Paula's travel expertise, built trust with potential customers and gave her audience a reason to engage with and remember the business. Throughout the three months, I monitored content performance and used those insights to continually refine the strategy, focusing more heavily on the types of content the audience responded to. The project allowed Paula Travels to maintain a professional, active and consistent presence across three major social platforms, while taking the day-to-day pressure of content creation and posting away from the business owner. My role included: Facebook, Instagram & LinkedIn management 3 posts per week Content strategy Content and graphic creation Caption writing Scheduling and publishing Brand consistency Engagement-focused content Performance monitoring and strategy adjustments The overall focus was simple: increase visibility, strengthen the brand online and use social media strategically to support the continued growth of Paula Travels.