h
hmandreea

Andreea Patcas

@hmandreea

Performance Marketing and Tracking Strategist, Systems Engineer

Romênia
Inglês, Espanhol, Italiano, Romeno, Francês
Algumas informações são exibidas no idioma inglês.
Sobre mim
The engineer you call when tracking, analytics and campaigns do not talk to each other. Systems engineer by training, performance marketer for 14+ years: over €1.5M in managed ad spend and clients in 8 markets across Europe and North America. I set up ChatGPT Ads, Google Ads and server-side tracking from A to Z. The code and the campaigns are done by the same person, so you are never sent to a developer. I write ad copy in English, Romanian, French, Italian and Spanish. Send me your website and goal before ordering. I will tell you honestly whether I am the right fit. ... Saiba mais

Habilidades

h
hmandreea
Andreea Patcas
offline • 
Tempo médio de resposta: 1 hora

Conheça meus serviços

Consultoria de Configuração e Estratégia
I will set up chatgpt ads and sales tracking for your online store
A partir deUS$ 45 /projetoMais detalhes
Consultoria de Configuração e Estratégia
I will set up chatgpt ads and lead tracking for your b2b business
A partir deUS$ 45 /projetoMais detalhes

Portfólio

Experiência profissional

MDA_Digital

Co-Founder and Managing Partner

MDA Digital • Período integral

May 2019 - Present • 7 yrs 5 mos

Performance marketing agency based in Oradea, Romania, working with e-commerce and B2B clients in Romania, the UK and the EU. I co-founded it in 2019 and lead the technical and strategic side, while my co-founder runs client relationships. What I am responsible for: - Google Ads strategy and account architecture: Search, Shopping, Performance Max and Demand Gen, all on Smart Bidding, structured per market and language. - ChatGPT Ads for clients since the platform launched in Romania: context hints, image and text campaigns, product feed campaigns and conversion tracking in the browser and on the server. - Measurement: Google Tag Manager web and server-side, GA4, Enhanced Conversions, Consent Mode v2 and conversion APIs, checked against real orders and leads before any campaign bids on them. - Product feeds and Merchant Center for online shops. - Automation: Google Ads scripts and API tools for search term reviews, anomaly alerts, budget pacing and weekly reporting across all client accounts. - Compliance: ad copy and creatives reviewed against Google Ads policies and EU consumer law, including the new rules on environmental claims (Directive 2024/825). Ad copy written in the client's language: Romanian, English, French, Italian or Spanish.