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Hiromi K
@hiromikawata
Consumer Marketing PR
Japão
Inglês, Japonês
Sobre mim
Strategic PR and brand communications specialist with a strong track record of elevating global luxury fragrance and lifestyle brands, including Jo Malone London and LE LABO, in Japan. Led media and influencer strategies to localize global campaigns, delivering high visibility and measurable MIV/EMV growth. Skilled in brand storytelling, audience engagement, and cross-functional stakeholder management. Brings cross-cultural insight to execute impactful press initiatives and high-profile brand events, backed by experience in international talent management and partnership development.
Habilidades
Hiromi K
offline •
Conheça meus serviços
Localização
I will localize your brand message for the japanese market
Experiência profissional
ELC Japan G.K.
Período integral • 7 yrs 7 mos
Consumer Marketing Coordinator – Jo Malone London Division
Aug 2020 - Apr 2025 • 4 yrs 8 mos
• Created and distributed approximately 25 press releases annually, aligned with global narratives via PR TIMES and key media channels. • Coordinated influencer campaigns from strategy and recruitment through to execution and follow-up. • Organized and executed around 7 brand events per year, partnering with event production firms and casting agencies to reflect the brand’s craftsmanship and storytelling ethos. • Reported local insights and performance metrics (EMV/MIV) to global teams, supporting strategic decision-making. • Monitored market competitors and presented findings to internal stakeholders. Key Achievements: • Oversaw PR and influencer initiatives for the grand opening of Jo Malone London’s global flagship store in Harajuku, inviting around 200 influencers, KOLs, editors and journalists, and generating over 200 social media posts, with a reach of 40 million, and coverage across 8 TV broadcasts and 1,295 digital articles. • Led planning and delivery of the 2-day, 8-session Cologne Intense Collection launch presentation for 51 attendees in partnership with event agency for venue design and photo spots; coordinated press release distribution and influencer seeding for approximately 100 recipients; and achieved ¥22million MIV (+1,400% year-on-year) and ¥21million EMV (+362% year-on-year). • Executed a 3-week media tour for the limited “Brit” and “Blossoms” collection, personally scheduling and delivering presentations to 46 outlets; strengthened media relationships and achieved a 14% year-on-year increase in media placements and a 33% MIV uplift. • Expanded PR TIMES usage to increase press release distribution by 225% and boost media exposure by 17% year-on-year. • Achieved 30% growth in influencer engagement by refining outreach and seeding processes. • Delivered an average of 8 annual brand activations, promoting Jo Malone London’s philosophy to consumers and press.
Consumer Marketing Coordinator – LE LABO Division
Jan 2020 - Jun 2022 • 2 yrs 5 mos
• Initiated the PR launch of LE LABO in Japan, translating brand values into locally resonant communications. • Localized global press materials and tailored influencer and media strategies to reflect brand DNA. • Partnered with PR agencies on media tie-ups and influencer collaborations across diverse creative communities. • Managed reporting to global headquarters and directed PR agencies on communications with amenity partners. Key Achievements: • Strengthened LE LABO’s presence in Japan through strategic PR and localized storytelling. • Enhanced media, social visibility, and consumer engagement through authentic storytelling. • Increased user-generated content (UGC) aligned with the brand’s identity and values.
PR Assistant – La Mer & Jo Malone London Division
May 2019 - Nov 2019 • 6 mos
• Supported logistics for media product shoots and influencer gifting, and press event coordination. • Managed presentation materials, translations, maintained product inventory and compiled media coverage reports for PR evaluation.
