
Heather
Level 2
Expert brand storyteller and information designer
Habilidades

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US$ 60
/
horaPortfólio
Experiência profissional
Corporate America Family Credit Union
Período integral • 4 yrs 2 mos
VP of Marketing
Aug 2023 - Dec 2025 • 2 yrs 4 mos
• Leadership: Led the marketing team to drive growth in loans, deposits, and engaged membership for a national credit union. • Strategy: Directed integrated marketing across digital, paid, earned, and owned channels, strengthening brand awareness and member acquisition. • Analytics: Contributed to building a data-driven culture, implementing KPIs and weekly reviews to improve performance, accountability, and decision-making. • Innovation: Helped improve the new member experience by analyzing account data, identifying key breakdowns, and leading process changes across departments. • Partnerships: Redesigned employer partner engagement and established a community engagement strategy, deepening relationships between partners and local branches. • Change Management: Fostered an inclusive, results-focused leadership style, guiding teams through organizational change while optimizing workflows and vendor partnerships. • Governance: Served on the Community Reinvestment Act Committee and The Hope Group, CAFCU’s nonprofit foundation.
Marketing Manager
Sep 2021 - Jul 2023 • 1 yr 10 mos
• Content Marketing: Grew email and content marketing efforts while increasing digital banking adoption. • Recognition: Spearheaded digital campaigns that helped CAFCU earn Forbes recognition as one of “America’s Best Credit Unions.” • Collaboration: Built cross-departmental initiatives, including “Ask Me Anything” sessions and recurring collaboration meetings, to improve internal communication. • Creative Strategy: Developed new print collateral and strategic promotions to engage staff and partner companies, driving product awareness and adoption.
Associate Director of External Relations
Marquette University College of Business Administration • Período integral
Mar 2017 - May 2018 • 1 yr 2 mos
• Partnerships: Built relationships with alumni, corporations, and foundations to expand experiential learning for students and faculty. • Innovation: Founded and directed the Marquette Blockchain Lab to raise awareness, foster industry partnerships, and prepare talent pipelines in blockchain technologies. • Access: Laid the groundwork for a pre-college “business immersion” program to support underrepresented high school students.
1.992 Avaliações
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pamelanagawa

Estados Unidos
Oh my goodness!!! I don't know where to start, this is one of the best gigs i have ever purchased. My letter looks really good. The vendor is very professional and patient. If you're on the edge, please book her immediately!!!
reshard20
Cliente recorrente

Estados Unidos
Heather was absolutely exceptional to work with. From the very beginning, she demonstrated a deep understanding of what corporate sponsors and foundation decision-makers are actually looking for. Her background managing a corporate foundation truly showed in the way she approached restructuring our sponsorship...


ingenioustouch
Cliente recorrente

Estados Unidos
Fantastic to work with, she quickly understood my vision and captured both the heart of the mission. She listened closely, built on the foundational work I had already done and made the process feel clear and manageable. Highly recommended for a successful project.
jadira_hoptry

Estados Unidos
Heather was exceptional to work with. She communicated clearly, responded quickly, and followed up consistently throughout the entire process. Her pricing was fair and competitive, especially considering the top‑tier quality of her work. What stood out most was how deeply she engaged with the topic...
myisharobertson
Cliente recorrente

Estados Unidos
The experience was highly effective from both a process and outcome standpoint. The designer demonstrated strong attention to detail, ensuring that all elements, from layout and typography to content hierarchy, were aligned with our brand standards and messaging priorities. They were also highly responsive,...


