Henriette B

Freelance Packaging & Label Designer

Feb 2024 - Present • 2 yrs 5 mos

I specialize in creating professional packaging and label designs for consumer brands across food, beauty, health, and retail industries. My role involves understanding each client’s brand identity, target audience, and product positioning before developing visually compelling and market-ready packaging solutions. I handle the entire design process from concept creation, typography selection, and layout design to print-ready file preparation and 3D mockups for product presentation. My focus is on creating packaging that improves shelf visibility, strengthens brand recognition, and enhances customer appeal. I have successfully delivered multiple projects for startups and small businesses, helping them achieve a more professional and competitive product image.

Graphic Designer

Oct 2023 - Present • 2 yrs 9 mos

I design high impact marketing materials including flyers, posters, and promotional visuals for businesses and events. My responsibility includes translating client objectives into clear and engaging visual communication that attracts attention and drives action. I focus on strong visual hierarchy, typography balance, and color psychology to ensure each design communicates effectively within seconds. I also optimize designs for both print and digital platforms, ensuring versatility across social media, advertising campaigns, and physical distribution. Through my work, I have helped clients improve brand awareness and engagement through professionally structured promotional content.