Hemal Mia

Facebook & Google Ads – Proven E-commerce Sales Growth Case Study

Allolli

Apr 2025 - Jul 2025 • 3 mos

Role: Facebook & Google Ads Specialist Industry: E-commerce Duration: 38+ Days (Active Campaign Management) Overview: I worked as a performance marketing specialist for an e-commerce business, managing and optimizing paid advertising campaigns across Facebook, Instagram, and Google Ads with a strong focus on scaling sales while reducing cost per purchase. Key Responsibilities: Planned and executed full-funnel ad strategies (cold, warm & hot audiences) Created and optimized high-converting ad creatives and copy Managed retargeting campaigns to recover lost traffic and boost conversions Monitored KPIs such as CPA, ROAS, purchase volume, and ad spend Performed continuous A/B testing and budget scaling Analyzed performance data to improve efficiency and profitability Results Achieved: Generated 2,312 website purchases Reduced cost per purchase to $2.18 (30.3% decrease) Successfully managed $5,045.44 in ad spend Increased purchases by 155.8% compared to the previous period Scaled campaigns while maintaining consistent performance and growth Impact: This experience highlights my ability to drive measurable growth, optimize ad spend, and deliver real ROI for e-commerce businesses through data-driven advertising strategies.