
Henry Vincent
Shopify Email Marketing Expert
Habilidades

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Experiência profissional
Senior Klaviyo Strategist
Gymshark • Período integral
Jul 2023 - Present • 3 yrs 2 mos
History & Achievements: As a lead strategist for this 9-figure D2C brand, I took full ownership of the lifecycle marketing funnel. I spearheaded the transition to advanced behavior-based segmentation, which resulted in a 28% increase in email-attributed revenue within the first year. I optimized the core "Revenue Engine" flows (Abandoned Checkout, Welcome Series, and Browse Abandon), consistently maintaining a 40%+ open rate by implementing strict list hygiene and branded sending domains. I also led the integration of SMS marketing, creating a seamless omnichannel experience that boosted Black Friday/Cyber Monday sales by 35% YoY.
Digital Marketing Consultant
Self Employed • Autônomo
Jan 2022 - Oct 2024 • 2 yrs 9 mos
History & Achievements: Provided end-to-end Klaviyo and Shopify integration services for emerging D2C brands. I developed a "Rapid Setup" framework that allowed new stores to go live with high-converting flows in under 7 days. My work focused on creating mobile-first email designs that balanced aesthetic luxury with high-performance sales copy. I helped over 50 clients transition from "Batch and Blast" newsletters to highly personalized, automated marketing systems that generated consistent ROI.
eCommerce Growth Manager
Agency • Período integral
Jun 2019 - Sep 2021 • 2 yrs 3 mos
History & Achievements: Managed the Klaviyo accounts for 15+ high-growth Shopify Plus brands. I specialized in "Profit Recovery," auditing underperforming accounts to identify revenue leaks. By restructuring their automation logic and implementing A/B testing on subject lines and CTAs, I improved the average Click-Through Rate (CTR) by 12% across all managed accounts. I successfully navigated the 2024 Google/Yahoo sender requirements for all clients, ensuring 0% of emails landed in the spam folder through rigorous DNS authentication and DMARC setup.