
Alex L.
AI Powered Digital Strategy Market Research Consultant
Habilidades

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Portfólio
Experiência profissional
Data & Growth Analytics Specialist
Mercado Libre • Freelance
May 2026 - Present • 3 mos
Focused on data-driven decision making, business intelligence, and funnel optimization for e-commerce and digital products. Built executive dashboards and automated reporting pipelines using Power BI, SQL, and advanced Excel models to track core KPIs, acquisition costs (CAC), and customer lifetime value (LTV). Performed deep-dive user behavior analysis and A/B testing insights via Amplitude to eliminate friction points in digital checkout funnels. Implemented web analytics frameworks and competitive tracking systems to support strategic positioning and data-backed market entry.
AI Growth & E-commerce Consultant
eBay • Meio período
May 2025 - May 2026 • 1 yr
Led end-to-end digital growth, market research, and e-commerce optimization for startups, SaaS companies, and online stores. Conducted advanced competitive analysis, consumer behavior studies, and trend tracking using tools like SimilarWeb, Brandwatch, and custom AI workflows. Designed and executed data-driven strategies (Power BI, SQL, R) to optimize conversion rates (CRO), user funnels, and digital marketing performance. Developed high-converting AI-powered content workflows, video ads, and creative assets to scale brand positioning and online sales.
Data & Growth Analytics Specialist
Shell • Freelance
Jan 2025 - May 2025 • 4 mos
Data-Driven Decision Making and Business IntelligenceBuilt executive dashboards and automated reporting pipelines using Power BI, SQL, and advanced Excel models to track physical product performance.Monitored core retail KPIs, customer acquisition costs (CAC), customer lifetime value (LTV), and product return rates.Translated complex sales and transactional data into actionable insights for inventory planning and revenue growth.Funnel Optimization and Physical Product E-commerceConducted deep-dive user behavior analysis across retail websites, marketplaces, and physical-to-digital checkout points.Identified and eliminated friction points in the digital shopping cart, shipping selection, and payment gateways.Leveraged testing insights to maximize conversion rates, reduce cart abandonment, and optimize the product discovery journey.