Hazel R

GoHighLevel CRM Automation

JOHN LONZO • Freelance

Jan 2026 - Jan 2026 • 0 mos

Delivered a customized GoHighLevel (GHL) CRM setup for a Fiverr client to streamline lead management and automate core business processes. The project focused on transforming a disorganized CRM into a structured, easy-to-use system that supports consistent lead tracking and follow-ups. Key responsibilities included auditing the existing GoHighLevel account, restructuring the sales pipeline, and implementing automation workflows to reduce manual tasks and improve response time. Achievements & Results: • Built and optimized 1 complete CRM pipeline to track leads from New Inquiry → Contacted → Qualified → Booked → Closed Won/Lost • Created 4 custom fields (Lead Source, Service Interest, Budget Range, Follow-up Status) to enhance lead segmentation and reporting • Implemented 3 automation workflows in GoHighLevel for lead assignment, stage updates, and follow-up reminders • Set up automated email/SMS responses to engage new leads instantly • Organized contacts and opportunities for better visibility and easy tracking • Improved buyer's response time and reduced missed follow-ups through automation • Delivered a clean, functional, and scalable CRM system within a few days The system enabled the buyer to manage leads more efficiently, automate repetitive tasks, and maintain a structured sales process for consistent business growth.

Mass DM & Lead Outreach

JERRY TREASURES • Freelance

Jan 2026 - Jan 2026 • 0 mos

Executed a targeted mass DM outreach campaign for a Fiverr client to generate leads, increase engagement, and drive conversions across social media platforms. The project focused on creating a personalized yet scalable messaging system that maintains authenticity while reaching a high volume of prospects. Key responsibilities included identifying the client’s target audience, crafting high-converting message scripts, and setting up a structured outreach process to ensure consistent and trackable communication. Achievements & Results: • Developed 2 tailored DM scripts optimized for engagement and response rates • Reached out to 200+ targeted prospects within a defined niche audience • Achieved improved response rates through personalized message variables • Organized and tracked leads using a simple pipeline (Contacted → Replied → Interested → Converted) • Implemented a follow-up sequence with 2 strategic follow-up messages to increase conversions • Reduced manual outreach effort by creating a repeatable and scalable DM workflow • Maintained a natural, non-spammy communication style to protect account integrity • Delivered the complete outreach system and execution within 2 days The campaign helped the client consistently generate qualified leads, improve engagement, and establish a reliable outreach system for ongoing business growth.