Hasib Hanif

Google Ads Specialist

Dec 2022 - Present • 3 yrs 9 mos

Managed Google Ads campaigns for service based businesses across the USA and other international markets, with a primary focus on lead generation and customer acquisition. Worked with businesses across multiple industries, including: • Limo and transportation services • HVAC companies • Dental clinics and healthcare businesses • Educational institutions and training services • Plumbing and electrician services • Moving and cleaning companies • QA and software testing services • Other local and service based businesses Handled complete Google Ads campaign management, including account audits, campaign setup and restructuring, keyword research, search term analysis, negative keyword management, ad copy, location targeting, conversion tracking, bidding strategy, and ongoing optimization. Focused on generating qualified leads, phone calls, and inquiries while improving conversion rates and reducing wasted advertising spend through continuous campaign optimization and data analysis.

Google Ads Specialist

Dec 2022 - Present • 3 yrs 9 mos

Managed Google Ads campaigns for eCommerce businesses across the USA, UK, and Canada, with a focus on increasing online sales, improving ROAS, and scaling profitable campaigns. Worked with a wide range of eCommerce products and industries, including: • Outdoor power equipment, including wood chippers, tow behind mowers, lawn and brush mowers, and snow blowers • Personalized and engraved gift products • Cosmetics and beauty products • Furniture and home products • Tarpaulin sheets, covers, and related products • Other product based and Shopify eCommerce businesses Managed the complete Google Ads process, including account audits, campaign setup, Performance Max, Search campaigns, product feed optimization, keyword research, audience targeting, negative keywords, conversion tracking, bidding strategies, ad optimization, and ongoing performance analysis. Focused on improving campaign efficiency, increasing qualified traffic and purchases, reducing wasted ad spend, and scaling campaigns based on conversion data and profitability. Worked across multiple international markets while adapting campaign strategies according to the products, competition, customer intent, and market conditions.