
Muhammad Hasan
Bridging the gap between your vision and digital success
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Portfólio
Experiência profissional
Google Ads Expert
IT-Visit • Período integral
Dec 2023 - Aug 2024 • 8 mos
Responsibilities: » Planned, launched and managed Google Ads campaigns including Search, Display, Shopping and Performance Max for clients across multiple industries » Set up and configured Google Ads Conversion Tracking and Enhanced Conversion Tracking to ensure accurate performance data » Implemented Dynamic Remarketing Tags to re-engage high-intent website visitors and improve campaign ROI » Integrated GCLID and UTM parameter tracking for detailed attribution reporting » Linked Google Ads accounts with Google Analytics 4 (GA4) for unified data analysis » Built and managed audience lists for remarketing campaigns across Search and Display networks » Conducted regular Google Ads account audits to identify and fix tracking errors, wasted spend and underperforming campaigns » Collaborated with clients to align campaign goals with business objectives and deliver measurable results Achievements: » Reduced average Cost Per Acquisition (CPA) by 35% through optimized tracking and campaign restructuring » Improved Return on Ad Spend (ROAS) for eCommerce clients by fixing broken conversion tracking » Successfully managed ad budgets ranging from $1,000 to $50,000 per month