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Harshini Muthu
@harshinimuthu
Digital Marketing and Content Creation Specialist
Índia
Inglês, Tâmil
Sobre mim
Digital Marketing & Content Creation Specialist with 6+ years of experience in digital marketing, market research, content strategy, and creative content development. Skilled Computer Science Engineering graduate in content creation, script writing, video editing, voice-over services, creative design, and marketing consultations, delivering audience-focused solutions with quality and creativity.
Habilidades
Harshini Muthu
offline •
Tempo médio de resposta: 1 hora
Conheça meus serviços
Publicações e Banners para Mídia Social
I will design creative content and scripts for brands and creators
Vídeos para Mídia Social
I will turn ideas into content with scripts, edits, and voice overs
Experiência profissional
Freelancer - Digital & Social Media Marketing | Market Research & Consultations
Self Employed • Freelance
Sep 2025 - Present • 9 mos
- Freelancing in Digital Marketing, Social Media Marketing, Market Research, and Marketing Consultations, supporting brands through strategic executions, channel development, and online growth initiatives. - Conducted market research, competitor analysis, audience insights, reporting, and performance marketing initiatives to optimize content strategies and campaign effectiveness. - Managed content writing, script writing, video editing, voice-overs, and creative design for posters, flyers, and banners, ensuring consistent brand communication.
Digital Marketing Associate
Amazon • Período integral
Mar 2021 - Sep 2025 • 4 yrs 6 mos
- Managed 15K+ multi-country Amazon Fire TV ad campaigns and content schedules with a $20–50M impressions budgets using inbuilt tools like Content Harmony, Rodeo Advertiser, and Renegade Monk, integrating XML & JSON. - Handled $50–100M impression budgets for Fire TV paid-ads subscription campaigns, leveraging FTV Ads platform, CIC Tool, JSON, and DigiPub Dashboard to optimize campaign performance for high budgeted occasions. - Conducted regular QA and testing to ensure ads comply with platform policy guidelines, and enhancing CTR for performance management. - Generated actionable insights via Power BI, Tableau, and advanced Excel enhancing productivity with bullseye segments, weblabs, and related automations. - CEC, blogs, Market Research, Fire TV Blogs management using HTML & CSS, optimizing content presentation, ensuring accurate policy-compliant display across mobile and desktop devices.
Business Research Analyst at Woua Software Labs LLP
Private Site • Período integral
Feb 2021 - Mar 2021 • 1 mo
- Led digital marketing initiatives across websites and social media, optimizing startup budgets to drive business growth. - Enhanced startup visibility on platforms like Indeed, Kormo, Crunchbase, Owler, and ZoomInfo, contributing to increased revenue, efficient recruitment, and stronger client engagement. - Created high-impact digital contents using Canva, Photoshop, Wiki Tools, and MS Office, including company brochures, social media ads, LinkedIn carousels, posters, flyers, banners, blogs and Wikipedia pages. - Collaborated with cross-functional UI/UX and software teams to optimize websites, SEO, and SEM for improved performance marketing.
