
HaroonA
Shopify automation and ecommerce operations specialist
Habilidades

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Portfólio
Experiência profissional
Ecommerce Automation Architect
Inmotionworld (US Electric Bikes) • Freelance
Oct 2025 - Feb 2026 • 4 mos
Designed and built a fully automated ecommerce operations stack for a 2,500+ SKU electric bike brand across 4 US warehouses. Connected Shopify to Cin7 (inventory), ShipStation (fulfilment), QuickBooks (accounting), and Slack (alerts) via Zapier. Restructured all 2,500+ products with unique SKUs and naming conventions. Built intelligent warehouse routing selecting the optimal location per customer. Automated label generation, tracking flow, and low-stock alerts. Result: 95% reduction in manual fulfilment work. Overselling eliminated completely. System scales to thousands of orders without adding staff.
Ecommerce Operations Manager
MailBakes (UK Letterbox Gifting) • Freelance
Dec 2023 - Aug 2025 • 1 yr 8 mos
Managed end-to-end ecommerce operations for a UK gifting brand from startup to £150,000 per month revenue in 12 months. Full ownership of daily order processing, fulfilment tracking, inventory forecasting, vendor coordination, customer support, and team management. Built all operational SOPs from scratch. Created demand forecasting models for perishable products. Reduced stockouts by 92%. Improved inventory accuracy from 76% to 96%. Customer satisfaction improved from 3.9 to 4.7 out of 5. Response time reduced 73%. Negotiated supplier lead times from 7 to 3 days. Coordinated across marketing, production, and fulfilment teams.
Shopify CRO and Speed Optimisation Specialist
Flowershop.ae (UAE Flower Delivery) • Freelance
Mar 2024 - Jan 2025 • 10 mos
Managed conversion rate optimisation and technical SEO for a UAE Shopify ecommerce brand. Increased store conversion rate from 1.7% to 3.3% — a 94% revenue increase on the same traffic. Reduced cart abandonment from 74% to 51%. Mobile conversion improved 155%. Simplified checkout from 4 steps to 2. Integrated Apple Pay, Google Pay, and Tabby (BNPL). Improved site health from 30% to 98%. Fixed all Core Web Vitals to passing. Page load reduced from 4+ seconds to under 2 seconds. Ranked 100+ keywords on Google's first page. Domain authority grew from 20 to 38. Traffic increased 99.2%.