
Inteshabul H
Analytics Engineer Senior Data Analyst
Habilidades

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Experiência profissional
Assistant Manager, Business Analyst, Consumer Experience
Adidas • Período integral
Jul 2023 - Sep 2025 • 2 yrs 2 mos
Analyzed 20M+ weekly user data using SQL, Adobe Analytics, and Power BI. Led optimization across 19 EU markets via internal search, navigation, A/B testing, and personalization. Delivered €1M+ revenue uplift through CRO initiatives like A/B testing and UX improvements, and reduced null search rate below 1%, increasing product visibility. Collaborated with buying, marketing, category, and SEO teams to align campaigns with behaviour insights. Built analytical data models and metrics layer using SQL, and collaborated with data engineering teams on ingestion and pipeline design. Built and automated dashboards using Power BI. Used Amplitude for app behaviour analysis and optimization planning. Boosted CTR, CVR, and RPV by driving A/B testing and personalization for search, navigation, and product discovery.
Assistant Manager, Digital Analytics & Site Operations
The Body Shop • Período integral
Jan 2022 - Jul 2023 • 1 yr 6 mos
Improved SEO performance from 32 to 18.8 through technical SEO and crawl analysis. Built live dashboards (Looker Studio + Search Console). Implemented and validated event tracking and data layer using Google Tag Manager. Supported analytics implementation during React.js migration.