
Shina Radio
Broadcast Producer and Radio Director
Habilidades

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Experiência profissional
Spotify
Período integral • 14 yrs 3 mos
Music Promotion & Playlisting Specialist | Independent Contractor
May 2022 - Present • 4 yrs 5 mos
Curated and optimized high-traffic independent playlists, strategically positioning emerging African and global underground artists for maximum algorithmic visibility. Analyzed Spotify for Artists data and listener demographics to design targeted, organic streaming campaigns that bypassed bot farms and built genuine listener retention. Bridged the gap between underground talent and regional curators, expanding organic reach across West Africa and international markets.
Senior Music Marketer, Radio Host & Social Media Manager
Jan 2022 - Present • 4 yrs 9 mos
I lead end-to-end music growth campaigns, radio promotions and digital marketing strategies for independent and breakthrough artists globally. By blending organic social media management with aggressive radio and playlist pitching, I build sustainable momentum for new releases and catalog music alike. Key Achievements & Responsibilities: • Successfully executed 100+ music marketing and crowdfunding promotion projects, consistently maintaining a 4.9+ star client rating. • Designed and managed high-converting multi-platform social media campaigns on TikTok, X (Twitter), and Facebook, driving explosive video views and fan engagement. • Orchestrated airplay submission campaigns targeting over 500 active college and independent radio stations, securing live spins and presenter placements. • Pitched and placed artist tracks across a network of 50+ private music blogs and curated digital streaming playlists, significantly boosting monthly listeners. • Built automated workflow structures for campaign management, ensuring seamless delivery, transparent client communication, and detailed metric reporting.
Underground Showcase Promoter & Talent Coordinator
Sep 2021 - Present • 5 yrs 1 mo
Discovered and booked high-potential underground artists for local indie showcases, driving community engagement and launching live platforms for rising talent. Managed grassroots digital marketing campaigns across social media, successfully filling venues and increasing ticket sales for independent concert series. Coached emerging creators on stage presence, setlist optimization, and post-event fan retention strategies to bridge the gap between live performance and streaming growth.