Hamza Imtiaz

Google Ads & Performance Marketing Specialist

Freelance • Autônomo

Oct 2025 - Present • 1 yr

Google Ads & Conversion Tracking Specialist | Ecomscale Joined Ecomscale to manage Google Ads for an eCommerce client. In the first 6 months, I helped drive PKR 200M in sales through Google Search, Shopping, and Performance Max campaigns. The results were strong enough that my role moved from part-time to full-time. My focus is scaling ad spend without losing efficiency. Growing sales by spending more is easy. Growing them while improving ROAS is the real work. Google Ads Management: > Manage Search, Shopping & Performance Max campaigns for eCommerce. > Keyword research and ad group structure built on high-intent exact- and phrase-match keywords to protect Quality Score. > Auction Insights analysis to find the exact cause when Search Lost IS (Rank) rises. > Bid and budget optimization using segment-level data, not blended averages. > Conversion-focused ad copy built around real product benefits. > Negative keyword audits and audience refinements to lower CPA and cut wasted ad spend. Conversion Tracking & Analytics: > Google Ads conversion tracking and Enhanced Conversions. > GA4 setup, Google Tag Manager (GTM), and server-side tracking. > Meta Pixel & Conversions API (CAPI), plus TikTok, Pinterest, LinkedIn & Snapchat pixels. > Shopify and WooCommerce eCommerce tracking. What Sets Me Apart: With 7+ years in conversion tracking, I make sure every campaign optimizes on accurate data. Smart Bidding and Performance Max are only as good as the conversion signals feeding them, so I fix the tracking first, then scale the spend.

Senior Web Analytics Manager – GTM & GA4 Implementation

We Do All Tech • Freelance

Feb 2024 - Mar 2025 • 1 yr 1 mo

Specialized in Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementation for eCommerce and marketing-driven businesses. I handled end-to-end tracking setup so every client had clean, accurate data they could trust for decision-making. What I did: > Built complete GTM and GA4 setups, from data layer configuration to custom event tracking and eCommerce conversion tracking > Set up and optimized Google Ads conversion tracking so campaigns optimized on accurate conversion data > Troubleshot tracking discrepancies and fixed duplicate events that were skewing client reporting > Ran regular analytics audits to catch broken tags, missing events, and data mismatches before they affected ad decisions > Built reporting dashboards that helped clients improve ROAS and make data-driven decisions across ad campaigns > Managed multiple client projects at once without compromising on accuracy or turnaround time Result: Clients got reliable analytics data and a clear picture of what was actually driving sales, not just what the ad platforms were reporting.

GA4 eCommerce Tracking & GTM Specialist

NI Web Solutions • Freelance

Mar 2024 - Jul 2024 • 4 mos

Set up full GA4 eCommerce tracking using Google Tag Manager (GTM) and made sure the revenue numbers were accurate, not rough estimates. Many of the stores I worked with had broken or half-working tracking before I got involved. What I did: > Implemented GA4 eCommerce event tracking in GTM: view_item, add_to_cart, begin_checkout, and purchase. > Verified revenue and transaction data so reports matched real orders. > Set up Google Ads conversion tracking with Enhanced Conversions. > Found and fixed duplicate conversions that were inflating reported numbers. > Synced GA4 and Google Ads data so campaigns optimized on real conversions instead of noisy or duplicated ones. Result: With GA4 and Google Ads reporting correctly, campaign optimization became easier and ROAS improved, because the ad platform was finally working with real data.