Hamza

CEO and CO-FOUNDER

AKR Organics • Autônomo

Feb 2025 - Present • 1 yr 3 mos

As the founder of AKR Organics, my second e-commerce venture, I successfully managed product research, market analysis, and paid advertising to build a competitive and scalable brand. I conducted detailed product research by analyzing trends, customer demand, competitor positioning, and pricing strategies to identify high-potential products with strong profit margins. I performed structured market analysis to understand target audience behavior and uncover gaps in the market, allowing me to position products strategically. I also planned and executed paid marketing campaigns, continuously testing creatives, audiences, and funnels to improve conversion rates and maximize return on investment. By leveraging data-driven insights and AI-powered tools, I optimized performance, reduced acquisition costs, and increased overall sales efficiency. Through this experience, I developed a strong ability to make strategic decisions based on data, adapt quickly to market changes, and focus on measurable, scalable growth, also the same results-oriented approach I bring to every client project.

CEO & CO-FOUNDER

innovastation • Autônomo

Aug 2024 - Present • 1 yr 9 mos

Innovastation was my first e-commerce venture, focused on identifying and launching high-demand problem-solving products. The brand was built around the concept of offering practical, solution-oriented items that addressed everyday customer pain points. I conducted targeted product research to find items with clear functional value, strong demand potential, and competitive positioning opportunities. By analyzing customer reviews, market trends, and competitor strategies, I ensured each product solved a real problem and had strong selling angles. I developed product positioning strategies that highlighted benefits over features, making the value proposition clear and persuasive. I also tested different marketing approaches to validate demand, refine messaging, and optimize conversion performance. Through Innovastation, I built a strong foundation in understanding consumer psychology, identifying scalable product opportunities, and turning simple problem-solving ideas into structured, market-ready offers.