Haider K.

Ecommerce Tracking Audit & Multi-Source Data Fix

Toolab Verktyg AB • Freelance

Apr 2019 - Present • 7 yrs 4 mos

Engaged by Toolab, a Swedish Ecommerce retailer (tools, machinery, and workwear), after a routine tracking request revealed a deeper problem: three separate Google Analytics implementations running in parallel on the same property, invisible from the store's own admin panel, corrupting both Analytics and Google Ads data. I traced all three sources down to the root cause, including one hardcoded implementation found only through direct code-level inspection, and consolidated everything into a single, verified GTM pipeline. Rebuilt Consent Mode V2 from the ground up (migrated to a certified CMP, validated every consent scenario, fixed cross-page persistence for GDPR compliance). Rebuilt Microsoft Ads purchase tracking with clean revenue data and Enhanced Conversions enabled. Engineered a custom data layer solution for a product-tracking event the platform's own integration didn't support. Result: purchase data now reconciles with the client's real store sales, verified at the transaction level with zero duplication, versus a prior 39% revenue overstatement caused by the duplicate sources. Google Ads and Microsoft Ads now bid on real, consent-compliant revenue. Repeat client, engaged across multiple projects since 2019.

Senior Analytics & Conversion Tracking Consultant

Media Genie • Freelance

Dec 2022 - Apr 2025 • 2 yrs 4 mos

Partnered with Media Genie to deliver Analytics, Tracking, and Conversion Measurement solutions across multiple client websites. Implemented Google Analytics 4 (GA4), Google Tag Manager, Google Ads Conversion Tracking, Meta Pixel, Microsoft Ads UET, Consent Mode, Ecommerce Tracking, Enhanced Conversions, phone call tracking, lead form tracking, dynamic Purchase tracking, booking tracking, and attribution improvements. Worked across Shopify, WooCommerce, WordPress, custom websites, and booking platforms. Supported ongoing optimization, tracking audits, technical troubleshooting, migration projects, and measurement architecture for lead generation and Ecommerce businesses. Key projects included: • Koala Insulation • Ripple Plumbing & Gas • Blast Plumbing • Toolab • Numerous additional agency clients across Australia and the United States.