HafizHasanApon

On-Page SEO Executive for Local Service Business Website

Clearview Services South • Freelance

Apr 2025 - Jun 2025 • 2 mos

On-Page SEO Optimization for Local Service Business Website Project Length: 3 Months The Challenge: ClearView Services, an established local cleaning company, was not generating enough leads through their website. Their service pages lacked visibility in local search results for terms like "office cleaning" and "home deep cleaning services," and the content failed to effectively convert visitors into inquiries. My Solution: I executed a complete on-page SEO strategy focused on aligning their website with what potential customers in their area were searching for. The work included: Keyword & Local SEO Research: Identifying high-intent, locally-focused keywords and mapping them to specific service and location pages. Core Page Optimization: Rewriting and optimizing all meta titles, descriptions, headers (H1-H3), and URLs across their main service pages to improve relevance and click-through rates. Content Enhancement: Expanding thin service descriptions into helpful, detailed content that clearly explained their process, benefits, and expertise. Site Structure Improvement: Redesigning the internal linking between related services (e.g., linking "carpet cleaning" to "upholstery cleaning") to improve site navigation and SEO. Blog Strategy: Creating a clear content framework for their blog to attract informational searches (e.g., "how to maintain hardwood floors"). Image Optimization: Implementing proper file naming, alt text, and compression for all site images to boost page speed and accessibility. The Result: The targeted on-page improvements strengthened the website's foundation for local SEO. ClearView Services reported that their optimized service pages achieved better rankings in local search results, were indexed more quickly by Google, and began attracting a significant increase in organic traffic and qualified lead inquiries.

SEO Specialist

Insight Electronic • Freelance

May 2024 - Jan 2025 • 8 mos

SEO Specialist – Insight Electronic June 2024 – February 2025 I worked as the SEO Specialist for Insight Electronics, where I managed the full scope of the company’s search engine optimization efforts. My role covered keyword research, on-page optimization, technical SEO improvements, content strategy, and performance monitoring. I handled every SEO task needed to help the website grow organically and strengthen its competitive position in the niche. During this project, I conducted detailed keyword analysis, optimized product and blog pages, improved internal linking, and fixed technical issues such as crawling errors, indexing problems, site structure, and Core Web Vitals performance. I also optimized metadata, schema markup, headings, and overall content quality to ensure every page aligned with search engine best practices. Through consistent tracking, competitor analysis, and algorithm-aware strategies, I was able to significantly improve the site's visibility. As a result of my work, over 90% of the published articles ranked on the first page of Google, driving consistent organic traffic and boosting the site’s authority. I collaborated closely with the publishing team, recommended new content opportunities, and ensured every piece of content followed SEO standards before going live. My work contributed to higher click-through rates, stronger keyword positions, and long-term SEO stability for the brand. This experience helped me master full-cycle SEO execution, from research to implementation, reporting, and ongoing optimization—skills I now apply to client projects to deliver measurable results.

Technical SEO Specialist

AspenClean • Freelance

May 2023 - Nov 2023 • 6 mos

Technical SEO Specialist – AspenClean July 2023 – Dec 2023 I served as the dedicated SEO specialist for this electronics-focused website. My primary goal was to conduct a full technical audit and resolve foundational issues to improve organic visibility and site stability. My responsibilities started with a deep technical analysis, where I identified and fixed critical crawlability and indexation problems that were blocking key pages. I then focused on enhancing the user experience by optimizing Core Web Vitals (LCP, CLS) and resolving all mobile usability errors. To clean up the site's structure, I fixed broken links, streamlined redirects, and implemented a proper XML sitemap. I also added structured data (Schema Markup) to important pages and performed optimizations to improve overall site speed and server response time. Finally, I verified the accuracy of all tracking in Google Search Console and Analytics. The project successfully strengthened the website's technical foundation, leading to better ranking consistency and a measurable increase in organic search impressions.