
Harshit Gupta
Market Research and Brand Strategy Specialist
Habilidades

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Portfólio
Experiência profissional
Brand Strategist
Enigma Holdings Pvt. Ltd. • Período integral
Apr 2025 - Jun 2025 • 2 mos
Conducted qualitative and quantitative user research (15+ interviews and 3 focus group discussions) to understand consumer behavior and decision-making patterns. Analyzed insights to identify user pain points, trust gaps, and engagement barriers, and translated findings into actionable marketing and onboarding strategies. Developed recommendations for digital onboarding journeys and content communication to improve user confidence and platform adoption. Presented structured research insights and strategic recommendations to stakeholders, supporting data-driven decision making.
Business Operations & Strategy Associate
M/S Badri Prasad • Período integral
May 2019 - May 2024 • 5 yrs
Managed end-to-end business operations, including procurement, pricing, and supply chain coordination across multiple locations. Improved profitability by over 100% within 10 months by optimizing cost structures, negotiating with vendors, and identifying better pricing opportunities. Built and managed supplier–buyer relationships, ensuring consistent quality, timely delivery, and sustainable business partnerships. Streamlined logistics and transportation planning, reducing operational costs by 20%+ through route optimization and efficient coordination. Applied data-driven decision making in pricing, inventory, and vendor selection to improve overall business efficiency.