
Green Clare
Google Ads Expert PPC Meta Ads Social Media Marketing Lead Generation
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Experiência profissional
Performance Marketing / Paid Media manager
ZweiDigital • Período integral
May 2023 - Feb 2026 • 2 yrs 9 mos
I am a Germany-based Digital Marketing and Performance Marketing Specialist dedicated to helping businesses achieve sustainable growth through data-driven advertising and structured digital strategies. With a strong background in quantitative campaign management and digital analytics, I specialize in creating, optimizing, and scaling paid media ecosystems that turn advertising budgets into reliable, measurable growth. My core expertise centers on end-to-end PPC campaign management across Google Ads (Search, Performance Max, Display), paid social media advertising (Meta, LinkedIn, TikTok), conversion tracking setup, and marketing analytics. I take a methodical approach to performance marketing focusing on full-funnel strategy, target audience segmentation, creative testing, and conversion rate optimization (CRO) to help brands generate qualified leads and improve customer acquisition efficiency. Currently serving as a Performance Marketing Manager at ZweiDigital GmbH, a performance marketing agency located in Frankfurt am Main, I oversee multi-channel acquisition strategies for a diverse portfolio of clients. In this position, I manage cross-platform media spend, design custom audience targeting frameworks, and conduct continuous A/B testing on ad copy and creative assets to maximize campaign efficiency and return on ad spend (ROAS). Beyond campaign execution, I emphasize technical data integrity and accurate attribution. I build reliable analytics and conversion tracking frameworks using Google Tag Manager (GTM) and Google Analytics 4 (GA4), ensuring that performance data is captured accurately and compliant with regulatory standards. By connecting technical analytics directly with strategic execution, I provide businesses with the clarity needed to make confident, data-backed decisions.