Ata Ul Mohsin

Senior UX/UI Designer

Upwork • Freelance

Jul 2025 - Jan 2026 • 6 mos

I provide end-to-end UX/UI design services for mobile apps, websites, and dashboards, helping businesses turn complex ideas into clear, intuitive digital experiences. My process starts with UX design, where I focus on understanding user needs, defining flows, and structuring information to ensure usability and clarity. I create wireframes to map out layouts and user journeys, followed by interaction design that defines how users navigate, interact, and complete tasks smoothly. I design high-fidelity UI designs with a strong visual hierarchy, consistency, and accessibility, ensuring the product looks modern and professional across all devices. I also deliver interactive prototypes that simulate real user behavior, making it easier for stakeholders and developers to review, test, and validate ideas before development. Alongside design, I offer UX-focused copywriting, crafting clear microcopy, labels, and messages that guide users, reduce friction, and improve overall engagement. My goal is to create user-centered, scalable designs that are both functional and visually impactful.

Senior Visual Designer

99designs • Freelance

Sep 2024 - Jul 2025 • 10 mos

Led end-to-end UI/UX design for an enterprise SaaS platform used by 80,000+ across web and mobile. Focused on intuitive dashboards, flows, and data visualizations, boosting engagement by 50% and reducing support tickets by 30%. Delivered 25+ features in collaboration with PMs and developers using Figma. Conducted user research with 200+ participants, driving a 40% lift in conversions. Built a design system with 150+ reusable components, cutting design-to-dev time by 45%. Created high-fidelity prototypes for investors, contributing to an $8M Series B. Mentored 3 junior designers and established scalable UX practices. Implemented WCAG 2.1 accessibility. Also served as Senior Visual Designer, producing brand-aligned assets (podcast covers, social visuals, websites, book covers, brochures, logos, and complete identity systems) across digital and marketing channels. Tools: Figma, Miro, Maze, Google Analytics, Jira, Slack.

Lead Product Designer

Digital Perception • Período integral

Oct 2020 - Oct 2024 • 4 yrs

I design user-centered digital experiences by translating user and business requirements into clear, intuitive solutions. I proactively identify user challenges, apply lean UX principles, and use competitive analysis to create efficient, differentiated products aligned with business goals. My process includes creating user flows, wireframes, and interactive prototypes in Figma, maintaining design systems for consistency, and iterating designs based on feedback and testing. I also focus on clear microcopy and content structure to improve user comprehension and engagement. Key Achievements Reduced onboarding time by 55% and increased first-session retention by 40% Improved app store ratings from 3.6 to 4.5 stars through testing and analysis Drove 60%+ growth in organic downloads via onboarding and marketing assets Delivered pixel-perfect designs in collaboration with developers (Swift, Kotlin, React Native) Tools Figma, ProtoPie, Zeplin, Hotjar