Grace

Email Marketing & Digital Marketing Specialist

EcomExperts • Freelance

Jul 2026 - Aug 2026 • 1 mo

I specialize in creating and managing email marketing campaigns, automation workflows, landing pages, and customer engagement strategies. I help businesses improve their online presence, connect with their target audience, and support growth through strategic digital marketing solutions. My experience includes Klaviyo, Mailchimp, GetResponse, ActiveCampaign, email campaign design, automation, segmentation, and conversion-focused landing pages.

Email Marketing Expert

Ecommerce • Freelance

Jan 2026 - Apr 2026 • 3 mos

During a recent project with Emily Carter, owner of Trendora Apparel, the business was struggling with poor email marketing performance. Despite having a large customer list, their campaigns generated was very low open rates, weak click-through rates, and minimal sales conversions, which slowed down the growth of the Shopify store. After analyzing the campaign structure, I identified several issues including poor audience targeting, weak subject lines, unengaging email content, and a lack of proper automation. The email templates were outdated and not optimized for mobile users, making it difficult to capture customer attention. To solve these challenges, I restructured the entire email marketing strategy by creating targeted audience segments and designing high-converting email campaigns tailored to the brand’s audience. I developed compelling subject lines to improve open rates and redesigned the email templates with a clean, modern, and mobile-friendly layout. I also implemented automated email flows including welcome sequences, abandoned cart recovery, follow-up emails, and promotional campaigns using Klaviyo integrated with Shopify. These improvements helped guide customers through a more personalized buying journey. As a result, Trendora Apparel experienced a significant increase in email engagement, higher click-through rates, improved customer retention, and more conversions. The client was highly satisfied with the results, leading to ongoing collaboration and trust in my email marketing expertise.

Email Marketing Specialist

Style Me Pretty

Jan 2026 - Jan 2026 • 0 mos

Worked with Sarah Johnson, owner of Style Me Pretty, to improve customer retention and increase online sales through strategic email marketing. I designed and optimized automated email flows including welcome sequences, abandoned cart recovery, post-purchase follow-ups, and promotional campaigns using Klaviyo integrated with Shopify. By improving email targeting, audience segmentation, and campaign copy, the store experienced higher customer engagement, improved open rates, and increased repeat purchases. I also created branded email templates that matched the store’s identity and enhanced customer experience. Services provided included: • Klaviyo setup & integration • Email automation workflows • Promotional campaign creation • Audience segmentation • Conversion-focused email copywriting • Campaign performance optimization