Gloria P

Meta Ads Media Buyer

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Dec 2023 - Present • 2 yrs 10 mos

Scaled E-commerce Brands from Scratch: Architected and executed full-funnel Meta Ads strategies from ground zero, driving initial customer acquisition and scaling brands to profitable, high-revenue growth. Full-Funnel Campaign Management: Developed and optimized comprehensive ad funnels—ranging from top-of-funnel prospecting to retargeting and retention—leveraging advanced audience segmentation, lookalike models, and dynamic creative testing. ROAS & Profitability Optimization: Monitored key performance metrics (CTR, CPA, ROAS, and AOV) daily to reallocate budgets efficiently, ensuring sustainable scaling while maximizing net profit margins for jewelry, fashion, and e-commerce clients. Creative Strategy & Ad Copywriting: Collaborated closely with creative teams to conceptualize high-converting video scripts, lifestyle imagery, and scroll-stopping ad copy tailored to specific target demographics. Data-Driven Scaling: Conducted rigorous A/B testing on ad creatives, headlines, and landing page touchpoints to systematically lower acquisition costs and lift conversion rates across multiple ad accounts.