Gloria L

Full Website Designer | End-to-End Web & E-commerce Solutions

AIKONIC AI • Freelance

Sep 2025 - Jan 2026 • 4 mos

Led the complete design, build, and optimization of high-performance websites and e-commerce platforms from concept to launch. Responsible for both strategic planning and hands-on execution across UI/UX, development coordination, SEO, and conversion optimization. Key responsibilities and achievements include: Designed and implemented full e-commerce systems, including shop architecture, cart and checkout flows, payment integration, shipping systems, and multi-language synchronization Planned and executed UI/UX design improvements, optimizing homepage structure, product pages, and overall user journeys to increase engagement and conversion rates Rebuilt and optimized product pages with strong brand storytelling, visual consistency, and clear conversion paths Strengthened brand identity through cohesive visual systems, typography, and content hierarchy Delivered end-to-end SEO optimization, covering technical SEO, on-page and off-page strategies, internal linking structures, and scalable content hub development Produced SEO-driven blog and content strategies to support long-term organic growth Monitored performance and executed ongoing optimization, including monthly SEO improvements, content updates, and technical enhancements Improved e-commerce conversion rates (CRO) through data-driven testing and user behavior analysis Integrated CRM systems, membership flows, and automated email journeys to support retention and lifecycle marketing This role required close collaboration with founders, product teams, and marketing stakeholders, balancing business goals with user-centered design and measurable growth outcomes.

Video editing and content expert in Xiaohongshu(Red Note)

Canada Native English • Freelance

Jul 2024 - Dec 2025 • 1 yr 5 mos

Client's Goal: Our client aimed to establish a robust presence targeting English tutoring and study abroad application services to Chinese audiences across China, the UK, and the USA. They sought to leverage platforms such as Little Red Book and WeChat to engage with potential clients organically, fostering brand awareness and driving traffic to their services. Contribution Details: Over the course of two months, I spearheaded a comprehensive Chinese marketing strategy tailored to our client's objectives. My contributions included: 1.Account Creation: Establishing and optimizing profiles on key platforms, ensuring they reflected the brand's identity and offerings. 2.Video Translation and Editing: Translating and editing videos to resonate with Chinese audiences, maintaining cultural relevance and linguistic accuracy. 3.Content Strategy: Devising a content plan aligned with the target audience's interests and preferences, incorporating engaging visuals, compelling copy, and strategic hashtags. 4.Audience Engagement: Actively engaging with followers through comments, direct messages, and group management, fostering meaningful interactions and building community trust. 5.Performance Monitoring: Continuously monitoring metrics to gauge the effectiveness of our strategy, refining tactics based on insights and feedback. Project Success Summary: Within just one month of implementing our organic marketing strategy and delivering high-quality content, significant progress was achieved. Key indicators of success include: 1.Traffic Growth: Noticeable increase in website traffic, driven by the engagement generated on Little Red Book and WeChat. 2.Fan Growth: Substantial growth in the client's follower base across platforms, indicating a growing interest in their services. 3.Interaction Rate: A notable surge in interaction rates, including likes, comments, and shares, indicating heightened engagement and resonance with the audience.

Functional & Responsive Web & Mobile Designer

JH Accounting & Tax Company • Freelance

Jan 2025 - Feb 2025 • 1 mo

Key Features & Implementation: Responsive Web & Mobile Design: Ensured seamless adaptability across all devices, optimizing user experience for both desktop and mobile users. WordPress Development: Leveraged WordPress CMS for flexibility, scalability, and easy content management by the client. SEO Optimization: Implemented on-page SEO best practices to enhance search engine visibility and organic traffic. Professional Blog Setup: Integrated a structured blog section for financial insights, tax updates, and expert articles. Functional & Industry-Specific Language: Designed content layout with clear, professional language tailored to accounting and tax services. Scheduling Code Insert: Integrated functionality for scheduling automation, appointment booking, and service requests. Security & Performance Optimization: Implemented speed enhancements, SSL certification, and security best practices for data protection. Outcome: The website delivered a polished, engaging, and conversion-driven platform that elevated the firm’s digital presence, making it easier for clients to navigate services, access financial insights, and book consultations effortlessly.