Top SEO Expert

SEO & Digital Marketing Specialist

SkillsPlus • Autônomo

Mar 2023 - Present • 3 yrs 5 mos

In March 2023, I started SkillsPlus with a clear goal: to help students in my hometown develop practical digital skills and understand how freelancing can create real career opportunities. What began as a local initiative was built with a vision to expand across the city and district, creating a stronger environment for digital learning, freelancing, and professional growth. As an SEO & Digital Marketing Specialist at SkillsPlus, I lead digital strategy, online presence, content direction, marketing, and growth initiatives. Building SkillsPlus has allowed me to apply my SEO and digital marketing expertise in a real business environment while adapting to changes in search, AI, social media, and online consumer behavior. My expertise includes Technical SEO, On Page SEO, Off Page SEO, Keyword Research, SEO Audits, Content Strategy, Content Writing, Link Building, Local SEO, Google Business Profile (GMB) optimization, Google Ads, Bing Ads, Social Media Marketing, Digital Marketing, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization. I focus on improving search visibility, local presence, website performance, content quality, and digital reach through data driven strategies. I also explore how businesses can build visibility across traditional search engines and emerging AI platforms and answer engines. Beyond SEO and marketing, SkillsPlus has strengthened my experience in leadership, mentoring, training, business strategy, content development, and understanding the practical challenges faced by students, freelancers, and businesses entering the digital economy. SkillsPlus represents an important part of my professional journey, combining hands on SEO and digital marketing experience with my commitment to developing modern, market relevant digital skills.

SEO Expert | Digital Marketing & Growth Specialist

SocialBu • Período integral

Dec 2021 - Present • 4 yrs 8 mos

Since January 2022, I have worked as an SEO Expert and Digital Marketing Specialist at SocialBu, an all in one SaaS platform for social media management, publishing, automation, analytics, AI content, and audience engagement. My role has focused on building and executing data driven digital growth strategies that strengthen search visibility, attract qualified organic traffic, improve brand presence, and support long term business growth. I have been responsible for developing and implementing SEO strategies across Technical SEO, On Page SEO, Off Page SEO, Keyword Research, SEO Audits, Content Strategy, SEO Writing, Content Audits, Competitor Analysis, Link Building, Local SEO, Google Business Profile optimization, Google Ads, Bing Ads, and broader digital marketing campaigns. My work has involved identifying technical SEO issues, improving website structure and content relevance, researching high value search opportunities, optimizing existing pages, developing content strategies, strengthening backlink profiles, analyzing competitors, and continuously monitoring search performance to identify new growth opportunities. I have also worked closely with content and marketing initiatives to ensure that SEO supports broader acquisition and brand objectives. Through continuous testing, analysis, optimization, and strategic execution, I have helped strengthen SocialBu’s online presence across search and digital channels. This experience has given me extensive practical expertise in SEO, SaaS marketing, content marketing, search engine marketing, local search optimization, Google Business Profile, paid search, organic growth, digital strategy, and performance marketing, while working within a real technology business serving customers across international markets.