
Giovanna S
Marketing Intern
Habilidades

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Experiência profissional
Marketing Digital
Grupo Peixoto & Gomes • Meio período
Nov 2025 - Present • 7 mos
Planning and execution of marketing and digital communication strategies for different brands within the group, ensuring institutional consistency and strategic positioning. Creation, review, and adaptation of content for social media platforms, including Instagram posts, stories, carousels, videos, and written content, aligned with each company’s communication goals. Support in managing the personal brand of one of the co-founders, focusing on institutional positioning, authority, and audience engagement. Research on strategic topics, market trends, and relevant issues for the target audience, supporting the production of informative and educational content. Organization and monitoring of the monthly editorial calendar, ensuring consistency, frequency, and alignment across the group’s brands. Production of institutional, informational, and strategic texts, with attention to clarity, coherence, and appropriate language for different audiences. Support in analyzing content performance, such as engagement, reach, and interaction, contributing to strategic adjustments in communication actions. Interface with different departments to gather information, align demands, and validate content. Support in promoting events, institutional actions, and strategic initiatives of the group, strengthening internal and external communication. Development of skills in strategic communication, audience analysis, information organization, and institutional perspective within a corporate environment.
Marketing Digital
Rennoclin • Meio período
Oct 2024 - Dec 2024 • 2 mos
Worked as the person responsible for the clinic’s marketing area, focusing on institutional communication and growth of the client base. Managed social media channels and created visual and written content for multiple formats, including feed posts, stories, banners, presentations, and institutional materials. Captured, organized, and converted clients through the Kommo CRM, using strategies focused on customer journey and retention. Edited videos and developed graphic materials using tools such as Canva, Photoshop, Filmora, CapCut, and TikTok. Organized links and digital content to optimize user experience and online navigation. Created presentations and support materials for events, courses, and institutional initiatives. Integrated marketing and customer service efforts to strengthen institutional communication and brand identity.