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Giorgio N
@giorgionocera
Qualitative Insights Specialist: turning feedback into clear actions
Itália
Inglês
Sobre mim
I help founders, marketers and product teams make sense of qualitative data.
If you have interviews, open-ended survey answers or customer feedback but struggle to extract clear insights, I can help.
I analyze qualitative material and turn it into clear themes, actionable insights and practical implications for business, product or marketing decisions.
Message me before ordering and I’ll quickly tell you if your material is a good fit.
Habilidades
Giorgio N
offline •
Conheça meus serviços
Entrevistas e Grupos Focais
I will analyze qualitative data to deliver clear insights
Experiência profissional
Qualitative Market Researcher
Marketing
May 2022 - Present • 4 yrs
Qualitative research focused on behavioral analysis, decision-making processes, and brand–consumer relationships in complex, multi- stakeholder contexts, with a focus on Energy, FMCG, and institutional environments. ▪ End-to-end management of research projects, from briefing to final presentation, using multiple qualitative approaches (desk research, benchmarking, online communities and forums, in-depth interviews, focus groups, workshops), including field moderation and travel across Italy. ▪ Ongoing client relationship management and presentation of insights to business stakeholders, interpreting findings through the lens of customer journey, choice behavior, brand relationships, and strategic/operational implications. ▪ Integration of qualitative research within interdisciplinary projects alongside quantitative teams; experimental use of generative AI tools to support analysis and synthesis. ▪ Mentorship of a junior resource and participation in internal consulting projects focused on processes, innovation, and AI integration.
Qualitative and digital researcher
Elma Research
Mar 2020 - May 2022 • 2 yrs 2 mos
I previously worked at a market research agency, focusing on qualitative research projects related to digital experiences and journey analysis. My work involved conducting and analyzing interviews with different types of participants - including professionals and experts - as well as analyzing qualitative data across digital touchpoints to explore needs, behaviors and decision-making processes, and contribute to insight-driven recommendations.
