Ginevra C

Head of Events

Dec 2023 - Present • 2 yrs 5 mos

Show director at Easyfairs Launch and grow B2B events by setting targeted strategies to increase positioning and awareness, applying strategic thinking, methodical planning and strong time management to deliver complex projects under tight deadlines in a fast, high‑pressure environment with a customer‑centric focus on exhibitor and visitor experience. Report directly to the CEO and provide pragmatic, hands-on leadership to a cross‑functional team of 10 (sales, marketing and operations), overseeing projects, ensuring efficient collaboration and using project and crisis management to keep initiatives on track. Manage P&L, budgets, KPIs and targets aligned with financial goals, ROI and market demand Secure partnerships with sponsors, media and associations for credibility, reach and revenue.

Project manager

Mar 2022 - Dec 2023 • 1 yr 9 mos

Project Manager at Easyfairs Implemented targeted sales strategies for new event launches, uncovering new business opportunities and aligning commercial plans with market trends and industry demand through structured market analysis. Grew community engagement by building strong partnerships with key accounts and industry associations, ensuring long‑term collaboration and event sustainability. Set KPIs and used analytics with independent, data‑driven decision‑making and innovative thinking to track, optimise and enhance event performance. Planned activities in a proactive and methodical way, ensuring organised execution while staying adaptable to changing market conditions. Cut costs by 12% through supplier renegotiations, keeping exhibitor satisfaction at 94% NPS.

Project Executive

Sep 2020 - Mar 2022 • 1 yr 6 mos

Project Executive MESSE FRANKFURT ITALIA Planned and executed SPS Italia, Europe’s top industrial automation trade show, managing sales and stand allocations for 40K visitors and 850 exhibitors. Coordinated country pavilions and special areas increasing international and trend diversity. Built strong relationships and collaboration with international teams and partners. Maintained a strong customer-centric focus, sustaining exhibitor loyalty and enhancing overall attendee experience. Drove cross-selling synergies across the global cluster for Formnext, SPS, PCIM and Rosmould. Responded quickly to issues on site, showing perseverance and a quick‑responder mindset to protect customer satisfaction. Achieved 81% exhibitor rebooking rate (industry average 65%) and boosted stand sales by 19%.