Ganesh

Google Ads Specialist (Freelance)

Toruclo • Freelance

Sep 2024 - Present • 1 yr 8 mos

Managed Google Ads campaigns for TorUclo, an ecommerce brand specializing in travel suitcases, bags, and accessories. The objective was to scale revenue while maintaining profitability through optimized Search, Shopping, and Performance Max campaigns. Through strategic campaign restructuring, keyword optimization, product feed improvements, and ongoing performance optimization, the campaigns generated strong results while maintaining a profitable return on ad spend. Key Results: • $337K+ revenue generated from Google Ads campaigns • 3,700+ conversions • 2.8+ ROAS achieved consistently • Optimized Google Shopping and Performance Max campaigns to scale profitable product categories Focused on improving campaign structure, reducing wasted ad spend, and continuously scaling high-performing products to maintain consistent growth.

Google Ads Specialist – eCommerce & Performance Marketing (Freelance)

PomelClothing • Freelance

Oct 2023 - Present • 2 yrs 7 mos

Managed Google Ads campaigns for Pomel Clothing, an ecommerce brand specializing in anime clothing, gym apparel, and accessories. Implemented a multi-channel strategy using Google Search, Shopping, and Performance Max campaigns to scale profitable growth while competing against major ecommerce marketplaces such as Shein, Temu, and AnimeApe. Key Results: • Generated $1M+ in revenue from $262K ad spend • Achieved 3.85 ROAS while the target goal was 2.5 • Generated 12,000+ conversions • Optimized product feeds and campaign structure to improve Shopping performance • Scaled profitable campaigns across multiple product categories Focus areas included campaign restructuring, feed optimization, keyword strategy, and continuous performance optimization to maintain strong return on ad spend.

Google Ads Lead Generation Specialist (Freelance)

Anytime Fitness • Freelance

Jan 2025 - Oct 2025 • 9 mos

Managed Google Ads lead generation campaigns for Anytime Fitness in Toronto, focusing on acquiring new gym memberships through targeted search and local campaigns. The objective was to generate high-quality leads at a sustainable cost while scaling recurring membership revenue for the gym. Through optimized campaign structure, keyword targeting, landing page optimization, and continuous search term analysis, the campaigns consistently generated qualified leads for new member acquisition. Key Results: • 733 qualified leads generated • 257 recurring gym memberships acquired • $21.7K total ad spend managed • $29.70 average cost per lead • 20,000+ targeted clicks from Google Ads campaigns The strategy focused on high-intent local search queries, conversion optimization, and continuous campaign refinement to maintain strong lead generation performance.