Franziska W.
Professional Packaging Designer, Product, Cosmetic and Skincare Packaging
Habilidades
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Experiência profissional
Senior Packaging Designer
Freelancer.com • Freelance
May 2025 - Present • 1 yr 2 mos
Over the years, I have partnered with startups, growing businesses, and established brands to create packaging that not only protects products but also strengthens brand identity and influences purchasing decisions. My work spans cosmetic packaging, skincare packaging, children's product packaging, consumer goods, labels, and premium retail packaging. I oversee every stage of the design process from market research and concept development to packaging layout, typography, color strategy, print ready artwork, and production file preparation. Every project is developed with careful attention to branding, shelf appeal, usability, and manufacturing requirements. My objective is to transform product ideas into visually compelling packaging that builds customer trust, enhances brand recognition, and helps businesses compete confidently in today's marketplace. Every design is created with originality, strategic thinking, and meticulous attention to detail to ensure exceptional quality and commercial success.
Brand and Packaging Design Consultant
Self Employed • Autônomo
Mar 2023 - Feb 2025 • 1 yr 11 mos
Provided strategic branding and packaging design solutions for businesses seeking to establish a strong and memorable market presence. Worked closely with clients to understand their products, target audience, and business goals before developing packaging systems that communicate quality, professionalism, and brand value. Specialized in designing product packaging, cosmetic boxes, skincare packaging, labels, gift packaging, retail packaging, and promotional materials while ensuring consistency across every visual element. Produced production ready files, realistic mockups, and packaging artwork that met commercial printing standards and manufacturing specifications. Maintained a collaborative design process with clear communication, timely project delivery, and a strong commitment to exceeding client expectations. Every project was approached with creativity, technical precision, and a focus on delivering packaging solutions that elevate products and create lasting impressions in competitive markets.