
George
Klaviyo Retention and Email Strategist
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Experiência profissional
Ecommerce Email & Retention Strategist
Georgetown Market Place • Autônomo
Feb 2022 - Present • 4 yrs 6 mos
I help Shopify and DTC ecommerce brands generate more revenue through strategic email marketing and customer retention. My responsibilities include: • Building high-converting Klaviyo email marketing systems • Creating automated customer journeys including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, VIP, and Replenishment flows • Designing promotional campaigns for product launches, seasonal sales, and customer engagement • Segmenting audiences to improve email relevance and conversion rates • Conducting A/B testing to optimize open rates, click-through rates, and revenue • Monitoring email performance and continuously improving ROI through data-driven decisions Skills Lifecycle Marketing Customer Retention Segmentation A/B Testing