Flor

Design Lead

Monks • Período integral

Apr 2019 - Present • 7 yrs 6 mos

Lead and oversee design projects across multiple regions, ensuring consistency, quality, and alignment with the brand’s visual identity. Ensure all creative assets are aligned with brand guidelines while maintaining a visually engaging, eye-catching, and functional design approach across all markets. Lead, coordinate, and provide creative direction to designers throughout the project lifecycle, from concept development to final delivery. Develop and maintain comprehensive brand guidelines to ensure consistency across channels, markets, and touchpoints. Create and define brand concepts, visual directions, and creative frameworks that support business and communication objectives. Collaborate with cross-functional and regional teams to translate business needs into impactful and cohesive design solutions. Review and oversee design deliverables, providing feedback and ensuring a high standard of creative execution. Balance global brand consistency with regional relevance, adapting creative solutions to meet local market needs while preserving the overall brand identity. Drive design excellence by identifying opportunities to improve visual communication, user experience, and creative consistency across the organization.

Brand designer

Fiverr • Freelance

Sep 2018 - Present • 8 yrs 1 mo

Develop brand identities for small, medium-sized, and large businesses across a variety of industries. Create logos, visual identities, and comprehensive brand guidelines tailored to each client’s unique goals and audience. Translate business concepts and brand values into distinctive, cohesive, and memorable visual identities. Lead the branding process from initial concept and creative direction through to final design and delivery. Develop brand guidelines covering visual elements such as logo usage, color palettes, typography, imagery, and overall brand applications. Work directly with clients to understand their needs, define creative concepts, and deliver design solutions aligned with their business objectives. Ensure consistency and scalability across all brand touchpoints and communication channels. Manage multiple projects independently, balancing creative quality, timelines, and client expectations.