Felix Nieto

Brand and Web Designer

Happy Web • Freelance

Jan 2026 - Aug 2026 • 7 mos

External brand and web designer for Happyweb, a digital marketing agency led by Óscar Rubio. I independently managed branding and web projects from brief to delivery. - Led a full rebrand: strategy, symbol redesign, visual identity, palette with brand gradients, typography and a visual language of rounded corners, soft glow and subtle grain. - Built a two-layer icon system: a flat, versatile 2D set plus a 3D layer of brand characters for key service pieces. - Designed and developed the agency's custom corporate website in WordPress (Elementor, Bricks, JetEngine), with no generic templates. - Designed custom websites and visual systems for the agency's clients and coordinated their move to WordPress. - Delivered the whole system (logo, palette, typography, iconography, web components) in Figma and Affinity as a production kit rather than a static manual, so the team could reuse and export it without depending on me.

Brand and Web Designer

Freelance • Freelance

Dec 2019 - Aug 2026 • 6 yrs 8 mos

Won and managed clients directly across culture, science, sport, health, agriculture and fashion, handling each project from strategy to delivery. - Rebranded Nution, a sports nutrition brand, keeping the symbol to preserve continuity. The new system supported work with Olympic athletes. - Designed the brand, pitch deck and one-pager of Abastores, a B2B agri platform: 600+ active farmers and a closed funding round. The social campaign generated leads for under €1 each. - Designed the brand and website of a contemporary composer: 1,200 unique users from 7 countries with €0 spent on advertising. - Built the identity and website of TAPE360, a platform whose design helped justify a Spanish Ministry of Culture grant. - Developed identity and web for a reef restoration project (877 users in 3 months, 13.5% direct traffic to contact). - Created the brand of a skating school, which helped secure its first investor and the opening of a physical store. - Delivered brand identities, editorial design and websites for cultural, events and small-business clients (WordPress, custom HTML/CSS, MailerLite).

Brand, Web and E-commerce Designer

Fluture Ergo • Freelance

Feb 2019 - Aug 2026 • 7 yrs 6 mos

Worked directly with the founder, a music teacher, to build the brand and online presence of an international e-commerce selling ergonomic transverse flute accessories, a product with no prior reference on the market. - Validated the offer before designing anything, confirming the problem was shared by teachers and students. We prioritized the physical product (3D-printed posture-correcting pieces) before investing in software. - Defined the naming, brand identity, brand guidelines, packaging and product photography. - Launched the online store on PrestaShop and WordPress, and designed newsletters. - Designed a learning web app in weekly sprints (Scrum). - Integrated the brand into an ecosystem of social media, industry trade fairs and specialized points of sale. Results: sales in 5 countries, 159 orders, a 98.7% success rate, and presence in schools in Spain, Italy, Portugal, Mexico and the United States.