
Felipe Medina
Custom AI Solutions for Any Business
Habilidades

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Portfólio
Experiência profissional
Senior Performance Marketing Manager
AUTOHERO
Mar 2025 - Aug 2026 • 1 yr 5 mos
Owned Video and Connected TV (CTV) strategy and performance for Autohero and WKDA across Germany, Austria, Sweden and Poland. Managed monthly advertising budgets exceeding €1.5 million, driving customer acquisition and business growth. Drove a growth-first approach across campaign planning, budget allocation and optimization, aligning spend with business objectives and scalable growth opportunities. Used data, experimentation and performance insights to find new growth levers and maximize marketing efficiency. Integrated AI into daily marketing operations: - Campaign data analysis, reporting and optimization insights with Claude and ChatGPT. - Creative performance analysis (hooks, angles, formats) with Claude and ChatGPT. - Content and ad creative production: copy and scripts with Claude, voiceovers with ElevenLabs. - Automated content publishing and process automation. Implemented and integrated DV360 into daily operations to improve automation, reporting and campaign performance
Delivery Hero
Período integral • 6 yrs 1 mo
Display Marketing Specialist
Jan 2022 - Mar 2025 • 3 yrs 2 mos
Managed performance marketing across 14 countries and led digital marketing expansion into seven new Latin American markets. Owned the integration and performance of App Marketing initiatives. Led the event-tracking migration to Firebase to improve measurement accuracy and built automated Google Ads scripts to streamline campaign management and optimization.
Display Marketing Analyst
Jan 2019 - Dec 2021 • 2 yrs 11 mos
Managed and optimized display and Meta Ads campaigns across seven international markets. Launched large-scale recruitment campaigns for rider acquisition across APAC. Controlled monthly budgets exceeding €700,000 while hitting performance targets. Collaborated with local teams to establish best practices and improve operational efficiency.