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Português
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Fazal R
@fazal_rabbi_m
Senior Marketing Manager
Paquistão
Inglês
Sobre mim
I am a commercially driven Senior Marketing Manager with 15+ years of success architecting integrated marketing ecosystems for global icons like Coca-Cola and Telenor. I specialize in full-funnel strategies, from GTM execution to CRO, delivering measurable impact including PKR30M+ in media optimization and 200% e-commerce revenue growth.
Habilidades
Fazal R
offline •
Tempo médio de resposta: 1 hora
Conheça meus serviços
Pesquisa de Palavra-Chave
I will do seo keyword clustering and create a topical authority content plan
Experiência profissional
Senior Marketing & Digital Communications Lead (Consultant)
Consulting • Período integral
Dec 2014 - Present • 11 yrs 5 mos
Digital Growth & Performance: Architected end-to-end digital marketing funnels for multi-category e-commerce platforms, achieving a 200% YoY increase in online revenue through high-intent SEO and performance media optimization. Conversion Optimization: Implemented full-funnel Conversion Rate Optimization (CRO) strategies for Hostingwalay.com, resulting in a 30%+ revenue uplift and optimized Customer Acquisition Cost (CAC). Go-to-Market (GTM) Strategy: Directed market feasibility and brand positioning for international market entries (Ülker/United Biscuits UK), reducing launch risk and maximizing regional ROI. Strategy & Leadership: Managing multi-million dollar budgets, cross-functional teams, and end-to-end agency governance to align marketing efforts with core P&L objectives.
Media Strategist & Regional Marketing Specialist
Telenor Group • Período integral
Sep 2008 - Jun 2014 • 5 yrs 9 mos
Spearheaded the renegotiation of multi-million media contracts, delivering USD100K in strategic cost savings without compromising brand KPI. Led regional marketing for Telecom Services ( Consumer and Corporate segment ) and Fintech (EasyPaisa), providing the strategic activation necessary to scale mobile adoption, directly contributing to the landmark 1-million active transaction milestone. Established 100+ strategic institutional partnerships to extend brand presence, successfully integrating marketing efforts across universities and retail channels.
Trade Marketing Lead
The Coca-Cola Company • Período integral
Jan 2006 - Dec 2008 • 2 yrs 11 mos
Achieved 30% YoY growth in active retail outlets through data-driven joint business planning with Sales and Key Account teams. Drove 100% expansion in coverage across General Trade, Modern Trade, HoReCa, and IMT channels. Orchestrated national launches for Minute Maid and Kinley, managing end-to-end supply chain alignment, consumer communication, and trade collateral deployment.
