Faran Saleem

Design & Marketing Consultant

Nexus AMR • Freelance

Oct 2024 - Present • 2 yrs

Lead industrial design, spatial design and brand work for an autonomous mobile robot (AMR) ecosystem company. Developed concepts for an autonomous robotic wheelchair and two EV charging robots, shaped the layout and visualisation of a first-of-its-kind AMR demonstration campus, and produce proposals, case studies and marketing collateral for enterprise clients.

Design Lead - Robotics Product Development

Xavor Corporation • Período integral

Dec 2018 - Oct 2024 • 5 yrs 10 mos

Joined as an industrial designer as the company moved from software into smart hardware; promoted to Design Lead in 2020. Led design of a patent-pending dementia care companion robot through three prototypes, now in university pilot studies. Turned a bulky gait analysis prototype into a compact camera station and designed early products including a smart bin and delivery e-trike. Also led brand, website, pitch decks and trade show design.

Visiting Faculty & Thesis Advisor

National College of Arts • Meio período

Jan 2022 - May 2024 • 2 yrs 4 mos

Supervised thesis research and final-year projects in the MA Interior Design program. Taught CAD, generative design, furniture design, and ergonomics and human factors, and ran generative AI design workshops open to students across departments. Invited as an external thesis juror at UET Lahore, University of South Asia and Lahore College for Women University.