Faith Helper

Market Research

PwC UK • Freelance

Jul 2024 - Present • 1 yr 11 mos

Design and execute bespoke mixed-methods market studies that integrate advanced statistical modeling, ethnographic fieldwork, and experimental validation to answer strategic product-market fit questions. Translate complex quantitative outputs (segmentation, conjoint analysis, demand elasticities) into actionable go-to-market recommendations and pricing strategies for early-stage and scale-up clients. Build and maintain proprietary research panels and partnerships, ensuring high-quality respondent recruitment, attrition monitoring, and compliance with data privacy regulations across jurisdictions. Advise clients on research instrumentation and metric selection, aligning survey design, UX testing, and KPIs with business objectives and investor-ready reporting standards. Develop automated dashboards and reproducible analysis pipelines (Python/R) that enable near-real-time insights and scenario testing for product roadmaps and market-entry decisions. Produce investor-facing market briefs and pitch-deck-ready insights that synthesize academic rigor with commercial pragmatism, and coach founders on presenting research-backed growth narratives.

Business Analyst

PWC Solutions Limited • Período integral

Feb 2017 - Feb 2024 • 7 yrs

Design and lead complex enterprise-level diagnostic frameworks that integrate financial, operational, and strategic data to uncover systemic performance gaps across client portfolios. Architect and validate predictive business models that combine scenario planning, advanced stakeholder mapping, and risk quantification to inform C-suite decisions on mergers, divestitures, and restructuring. Serve as the technical bridge between program management offices and data engineering teams, translating project governance requirements into scalable data pipelines and BI artifacts. Develop bespoke performance dashboards and KPIs that align project management methodologies (waterfall, agile, hybrid) with clients’ strategic OKRs and governance cadence. Lead cross-functional workshops to co-create sustainable change programs, leveraging doctoral-level research methods to ensure interventions are evidence-based and measurable. Conduct deep-dive market and regulatory impact assessments using mixed methods, then synthesize findings into actionable risk mitigation and growth strategies for highly regulated sectors. Oversee vendor and technology selection assessments, applying total cost of ownership and benefit-realization frameworks to recommend cloud, analytics, or ERP solutions. Mentor junior analysts and project leads in advanced analytical techniques, causal inference, and research-driven consulting practices to elevate the team’s methodological rigor. Design and manage post-implementation value-capture plans that quantify benefits, establish continuous improvement loops, and tie outcomes to client incentive structures. Produce thought leadership and client-ready whitepapers that translate doctoral research insights into pragmatic frameworks, tools, and case studies tailored for executive audiences.