Fabio C

Retail Operations, Visual Merchandising & Store Management

C&A • Período integral

Oct 2016 - Apr 2026 • 9 yrs 6 mos

RETAIL OPERATIONS & VISUAL MERCHANDISING MANAGER – ITALY Supervised Visual Merchandising operations across the Italian retail network, acting as the key liaison between the German headquarters and stores in Italy. Led new store openings and refurbishment projects, supervising stores ranging from 800 to 1,800 sqm, from the initial construction phase through to the final handover of a fully fitted and operational store. Coordinated on-site activities, contractors, suppliers and external companies, overseeing project execution, timelines and quality standards. Managed and coordinated a 10-person Visual Merchandising team, ensuring consistent brand standards and strong commercial execution across the Italian store network. Worked closely with Design and Planning departments on store layouts, space planning, planograms and implementation of Visual Merchandising concepts. STORE MANAGER & RETAIL PERFORMANCE Managed a 1,300 sqm retail store and led a team of 8 employees, with full responsibility for daily store operations and commercial performance. Responsible for KPI management and analysis, P&L, sales performance, productivity and operational efficiency, translating performance data into concrete actions at store level. Led team organization, development and team building, ensuring effective execution of commercial strategies and achievement of store objectives.RETAIL COMMUNICATION & MARKETING COORDINATION Coordinated the operational implementation of marketing and in-store communication materials across the Italian retail network. Acted as the main point of contact with suppliers and external partners in Italy, coordinating the delivery and implementation of communication materials across stores. For Canton Ticino, Switzerland, was responsible for adapting and translating marketing slogans and retail communication content from English into Italian, ensuring linguistic accuracy and consistency with the brand's communication.

Commercial Visual Merchandiser

ZARA • Período integral

May 2009 - Oct 2016 • 7 yrs 5 mos

VISUAL COMMERCIAL – WOMENSWEAR Managed Visual Merchandising for the Women department of a large two-floor store located in the historic centre of a Northern Italian city. Analyzed sales performance and product trends to optimize product placement, store layout and commercial effectiveness. Implemented company Visual Merchandising guidelines and trained store staff on visual standards and commercial priorities.