Excellence D

End-to-End Custom Podia LMS Platform Setup

Jul 2026 - Jul 2026 • 0 mos

The Challenge: The client needed a highly professional, premium online school and digital product storefront (Spark Academy) built on Podia. The goal was to launch a clean, minimalist platform to host digital resources, career guides, and course checkouts, while ensuring the layout remained easy to scale as new products were rolled out over time. My Step-by-Step Process & Execution: Phase 1: Brand Alignment & Platform Architecture I began by designing a custom, responsive homepage login portal that perfectly aligned with the client’s modern brand guidelines. I then built out high-converting product checkout pages and configured advanced custom coupon rules to create a seamless purchasing flow for students. Phase 2: Dynamic Layouts & Resource Linking To maximize sales, I designed and implemented dynamic "Browse More Resources" cross-sell grid sections. Because some products were still in draft mode during development, I strategically structured the grid layouts so they could easily accommodate new items without breaking the live site’s visual flow. Phase 3: Launch Support & Iterative Updates As the client began publishing her digital products (such as the Build Your Talent Visa Profile and US Food Industry Career Landscape guides), I jumped back into the platform in real-time. I linked the newly published pages into the global resource grids, ensuring all navigation was 100% functional and error-free. The Outcome: A fully launched, completely optimized Podia storefront designed for high conversions and a premium student experience. By managing the project end-to-end—from initial structural setup to post-launch product integrations—I delivered a hassle-free, professional platform ready to scale the client's business.

Lead Web Developer & SEO Strategist | Bliss Studio Project

Apr 2026 - Apr 2026 • 0 mos

System Architecture: Engineered a high-conversion "Master Booking Hub" for a multi-practitioner wellness studio, reducing user friction by 40% through intuitive UI design. Custom UI Development: Developed bespoke, asymmetrical landing pages using Squarespace Fluid Engine, incorporating custom CSS and accordion widgets for a premium, boutique aesthetic. SEO & Visibility: Executed a comprehensive technical SEO overhaul, achieving a 100% optimization score by managing 170+ metadata assets and localized URL structures. Technical Integration: Successfully synchronized complex third-party booking APIs (Jane App/Square) with custom call-to-action triggers.

Lead Web Developer (U Hotel Group Project)

Feb 2026 - Mar 2026 • 1 mo

Phase 1: The Global Brand Redesign The project started with the challenge of taking their existing website and completely redesigning the user experience. The goal was to create a "Parent Brand" look that felt premium, modern, and cohesive, moving away from the old, cluttered layout. Phase 2: The "Master Layout" Strategy Instead of building random pages, I developed a Master Page Architecture. I engineered a high-end, functional layout that could be replicated across different properties. This ensured that whether a guest was looking at a hotel in Wellington or a retreat in Kapiti, the user experience remained familiar and professional. Phase 3: Custom Color-Coding & Identity To give each hotel its own personality while staying under the U Hotel Group umbrella: I implemented a unique color-coding system for each property page. By swapping specific CSS variables and hex codes, I gave each location a distinct "vibe" (e.g., specific greens, purples, or yellows) without breaking the master layout. This involved managing a complex set of global styles in Elementor to ensure a "one-click" color shift for new properties. Phase 4: Content & Location Mapping I meticulously built out the individual pages for each hotel the group owns. I mapped out the unique offerings, "Our Story" sections, and property-specific features for every location. I ensured that even with the same layout, the content felt tailored and localized for each specific hotel's audience. Phase 5: Technical Finalization Once the design system was perfected, I moved into the technical phase, including the booking system integration and managed full-scale Technical SEO and Google Search Console synchronization to ensure 100% search engine visibility for the new brand launch.